Let's TalkLet's TalkPatient acquisition and physician content for US practices where a booked consult is worth four figures - and where a restricted ad account costs a month of pipeline.
Send us your current healthcare creative and landing pages. We will flag everything likely to attract a restriction - condition-implying copy, results imagery, claim wording, and any place patient data is reaching an ad platform. Practices usually find at least one thing they did not know was a risk.
Running ads for clinics is the most crowded claim in the category. These are the parts that are actually hard to copy.
Patients choose a person, and they choose the one whose explanation of their problem they already trust. Nearly every healthcare agency sells ads plus a website; very few produce sustained content for the physician as a personality, because it is harder to schedule. It is also the half that keeps working after the ad budget pauses.
Electives insurance does not cover - aesthetics, implants, LASIK, fertility, hair restoration, weight-loss. Cash-pay means the practice can attribute revenue to a specific lead, which is the only condition under which performance marketing is arguable at all. Insurance-billed primary care cannot, which is exactly why those cost-per-lead conversations go nowhere.
A patient enquiring about an elective procedure is enquiring with three practices, and the one that answers first usually books them. A front desk mid-clinic cannot win that race. We answer every enquiry by SMS and call inside sixty seconds, around the clock - and it moves booked consults within two weeks, because it is operational rather than algorithmic.
Meta forbids ad copy implying knowledge of a personal health condition, detailed health targeting is gone, before-and-after imagery is restricted, and your state medical board has its own rules on testimonials and results. An agency that learns this by rejection costs you a month of pipeline recovering a restricted account. We write to the policy from the first draft.
A dermatology practice and an implant centre fail for unrelated reasons. Each page is written around what actually decides the sale in that one field.
A multi-state clinic group came to us running in three states with a cost per lead they could not scale past. We split demand by service line rather than running one campaign across everything, and moved the conversion off the form fill and onto the booked consult. Cost per lead fell 57% inside two weeks - which is what made the next nine states affordable rather than theoretical.
Read the full case studyCash-pay procedures, because those are the ones where a lead can be traced to revenue: dermatology and aesthetics, med spa and injectables, dental implants and orthodontics, plastic and cosmetic surgery, LASIK, fertility, hair restoration and weight-loss clinics. We do not take addiction treatment, telehealth or pharmacy work - all three need LegitScript certification before Google will run the ads at all, which is a business-setup project rather than a campaign.
No tracking pixel on a patient portal or any page behind a login, no condition names in URLs or forwarded form fields, and no diagnosis data in a conversion payload. Conversions are sent server-side with personal data hashed before it leaves. Meta and Google have both run enforcement waves on health data specifically, and hashing is not a defence for having collected something that should never have been sent.
Yes, and the work differs. A single practice is about cost per booked consult and response time. A group is mostly about standardisation - eight locations running eight different funnels cannot be compared, so nobody knows which market deserves more budget. For groups the first month is usually worth more in measurement than in media.
More than most practices expect, and they bind you regardless of what the ad platforms permit. Boards differ by state on what counts as a testimonial, whether results imagery may be shown and with what disclaimer, and how credentials or specialty claims may be described. We check your state's rules before creative is produced, because a board complaint is a slower and far more serious problem than a rejected ad.
Both, and they are deliberately not sold separately. Ads buy attention now and stop when the budget stops; physician content compounds and is what makes the ads cheaper over time, because a patient who already knows you converts at a different rate. Practices that buy only the ads are renting demand. If you want one first, start with the acquisition side - it pays for the content programme.
A cash-pay service line with capacity to fill, and enough media budget to reach statistical significance on one procedure - realistically from about $8,000 a month. Below that there is not enough signal per procedure to optimise properly and we would say so rather than take the retainer. The free compliance review above has no minimum and no call attached.
No pitch deck and no discovery call you have to sit through. Tell us the specialty and what you are running now, and we will tell you honestly whether we can help.