Let's TalkLet's TalkCustom, WordPress and Shopify builds designed around conversion. Sites judged on what they do to your pipeline, not on how they look in a portfolio.
Before anyone talks about a rebuild, we record real visitors using your site and send you a short video showing exactly where they get stuck. Frequently the answer is that you do not need a new website, you need three changes to the one you have - and we will say so.
The failures we see repeatedly, and what each one actually costs.
Design review is almost always a conversation about aesthetics, because that is what everyone in the room can have an opinion about. Meanwhile nobody has asked what the page is supposed to make someone do, or measured whether the previous version did it better. A site can be a clear visual improvement and a commercial downgrade.
URLs change, redirects get missed, canonicals get stripped by a plugin, and the staging site gets indexed. These are routine failures rather than exotic ones, and the result is a business that spent months and a significant budget to rank worse than it did before. The traffic loss usually shows up a month after everyone has stopped watching.
A site is optimised once at launch and then accumulates a tag manager container, three tracking scripts, a chat widget and a font nobody approved. Six months later it is slower than the site it replaced, and nobody owns the number. Performance is a budget to hold, not a box to tick.
A build that requires a developer for a copy change is a build that stops improving the day it launches. Every test you wanted to run becomes a ticket, every ticket becomes a delay, and the site ossifies. That is usually a choice the agency made for its own convenience rather than a technical necessity.
The real deliverables, not a list written to make a proposal look thicker.
Conversion rate by page and by device, and what ranks. You cannot tell whether a rebuild helped without knowing what it replaced, and a surprising number of projects start without this.
One job per page, stated before any design work. This is the conversation that makes the design review about the business rather than about taste.
Every existing URL mapped to a destination, produced early rather than assembled in launch week. This single document is the difference between a redesign that holds rankings and one that resets them.
Core Web Vitals treated as a constraint on what can be added, not a measurement taken once. Scripts and third parties justify their cost or they do not ship.
Redirects and tracking verified against the live site, then source files, documentation and access transferred. You should be able to leave us without a conversation.
A rebuild rather than a fresh launch, which is the harder version. A stalled apparel brand needed the site and the acquisition rebuilt together - the existing pages were converting poorly and the reporting could not say which products were profitable after returns. We rebuilt around what each page had to do, kept the rankings through the migration, and put the returns data into the decision-making. The brand returned to seven figures at 6.2x return on ad spend with acquisition cost down 38% in the first quarter.
Read the full case studyThey told us not to rebuild. Three changes to the existing site and our enquiries went up. An agency that turns down a website project is worth keeping.
The old site looked better, honestly. The new one makes about twice as much money.
Handover was complete - hosting, source, everything documented. Our previous agency held the site hostage for two years.
Shopify if you sell products and want to stop thinking about infrastructure. WordPress if content and SEO lead and your team needs to edit daily. Custom only when a genuine product requirement demands it - it is the most expensive to maintain and it is chosen far more often than it is needed.
Typically six to ten weeks for a marketing site. The variable is almost never design or development - it is how quickly content and approvals come back.
It can, badly, if URLs and redirects are handled carelessly. We map every existing URL before launch and keep the redirects. It is the single most common way a redesign quietly destroys traffic.
Yes. Source, hosting, domain and documentation, all in your accounts. No hostage arrangements.
Because the redirect map was an afterthought. A rebuild changes URLs, and every old URL without a mapped destination is a page that was ranking and now returns a 404. Add stripped canonical tags, a staging site left indexable and lost internal links, and a site can lose months of organic performance while looking dramatically better. The map is produced before launch and verified after, on every build.
You do, completely - source files, hosting access, domain, analytics, all of it, documented. We mention it because the opposite is common enough to be worth asking any agency: sites built on proprietary builders you cannot export, or hosting only the agency can access, are a commercial arrangement disguised as a technical one. If leaving us would be difficult, we have built the wrong thing.
The same service, written for the way it actually runs in one industry.
Written for owners weighing this up, whether or not they work with us.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
Tell us what you are running today and what is not working. We will tell you honestly whether website design is the right thing to fix first - and if it is not, what is.