Let's TalkLet's TalkAn electrician's website has to reassure a homeowner who is nervous about safety and sell a panel, EV charger or generator job worth many call-outs - usually from the same few pages.
We review how real visitors use your site and send a short recorded walkthrough showing whether they can find your licence, whether panel, EV charger and generator buyers find anything to read, and how an emergency visitor gets through. If three changes would do more than a new site, we will tell you.
Four failures we see repeatedly in this vertical, and what each one actually costs.
Electrical work is dangerous and licensed, and homeowners worry about who they are letting into the house and whether the work will pass inspection. The licence, insurance and a note on permits are among the most persuasive things an electrician can show - and most sites tuck them into small print at the bottom, or leave them out entirely.
The highest-value electrical jobs are searched for by name: panel upgrades, EV charger installation, standby generators, rewiring. A services list with a line each cannot rank for those searches or answer what a buyer considering a five-figure job needs to know - cost ranges, what is involved, whether a permit is needed, how long it takes.
Someone whose power has gone needs to call, now. Someone planning an EV charger needs detail and a way to request a quote. Sites that send both to the same contact form lose the emergency caller to hesitation and give the project buyer no reason to choose them over the next result.
Many panel, charger and generator enquiries can be assessed partly from a photo of the panel and meter. Forms that only collect a name and a message force a site visit for every enquiry, costing a licensed electrician's time on jobs that were never going ahead.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
A homeowner deciding whether to trust an electrician looks for proof of licensing and insurance at the moment they are about to call. We design it into the page - near the call button, on every project page, alongside how you handle permits - rather than leaving it in a footer nobody reads. It is the cheapest persuasion available to a licensed trade.
A photo of the panel and meter tells an electrician a great deal about an upgrade, a charger or a generator job before anyone travels. We build quote forms that ask for it, with the other details that matter, so your team can give a realistic range up front and spend site visits on work that is likely to go ahead.
An emergency visitor and an EV charger buyer want completely different things from the same site. We give each a clear path - an unmissable call button for one, detailed project pages and a quote request for the other - and track them separately, so you can see which kind of work the website actually brings in.
How emergency and project visitors use your current site, and where they drop away.
Which project types to build pages for, from panels to generators.
Emergency call-now and project quote request on every page.
Cost ranges, what is involved, permits and timelines for each job.
Panel, meter and site photos collected before any visit is booked.
Redirects checked, tracking tested, everything handed over in your name.
The parts of this that come from having run it in this industry before rather than from running it well in general.
Homeowners look for a charger installer around the time they buy an electric car. A page explaining installation, what it costs and why a panel check may be needed reaches them then - and a charger enquiry often becomes a panel upgrade, one of the most valuable jobs in the trade.
Standby generator decisions take weeks and spike after outages. A page that explains options, installation and maintenance, and invites a quote before storm season, captures buyers while they can still be scheduled rather than when every crew is stretched.
Homeowners often do not know which jobs need a permit or why inspection matters. Explaining it plainly - and noting that rules vary by location - reassures them, separates licensed work from the alternative, and answers questions most electrical sites never address.
Property and facilities managers want reliability, response times and documentation, not homeowner reassurance. A dedicated commercial page speaks to them properly and keeps their enquiries separate in your reporting, where they are worth very different amounts.
None of our case studies is a website build - they are paid acquisition engagements, and we will not present them otherwise. The nearest comparison is an EV dealership launch, where category-education content reached buyers in a market with little search demand yet, at 480% ROAS in the first two quarters. It reached the same buyer an EV charger page on an electrician's site needs, one step earlier.
Read the full case studyA tap-to-call button, what you do, the area you cover, and proof that you are licensed and insured. On a phone that is most of the first screen, and it answers the two things a visitor needs to know before calling: can you help, and can you be trusted in their home.
Yes, for the work you want more of. Those are separate searches from buyers considering substantial jobs, and each needs a page that explains cost ranges, what is involved, permits and timelines. A services list with one line each cannot rank for them or persuade the buyer.
They should be able to. A quote form that accepts photos of the panel, meter and existing wiring lets you give a realistic range up front and avoid site visits for jobs that were never going ahead. It is one of the most useful features an electrician's site can have.
Where the decision is made - near the call button and on every project page - not only in the footer. Licensing is one of the strongest trust signals a homeowner has for electrical work, and it costs nothing to make it visible.
Not if the redirects are handled properly. We map every existing URL before launch, redirect each to its closest new page and verify afterwards, because that is the step most redesigns skip and the reason they lose traffic.
You do. Source files, hosting, domain and analytics are in your accounts and handed over on final payment. The site is built on WordPress so your team can maintain it and so moving elsewhere never means starting from scratch.
The free teardown shows how real visitors use your current site and where they drop away. Often the answer is a few specific changes - licence visibility, a project page, a photo form - rather than a rebuild, and we will say so when it is.
Written for owners weighing this up, whether or not they work with us.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.