Let's TalkLet's TalkEmergency electrical work is won in the map, where a verified licence and a stream of specific reviews beat a better website.
Give us your business name and service area. We come back with where you rank across a grid of that area for emergency and project searches, how your profile compares with whoever is beating you, which spam listings are crowding you out, and the three changes worth making first. Recorded walkthrough, no call required.
Four failures we see repeatedly in this vertical, and what each one actually costs.
Most electrical profiles carry a category, a phone number and little else. The services list is empty or generic, so the profile has nothing to match when someone searches for a panel upgrade, an EV charger installer or a generator. The map cannot show a business for work the profile never mentions.
Electricians travel to customers, and a profile set up as if customers visit a storefront - or with a service area that does not match where the business actually works - sends the wrong signals. Proximity also sets a hard limit: a business will not rank in the map for a town well outside its area, whatever else it does.
A review that says the electrician upgraded a panel, pulled the permit and left the house tidy tells the next homeowner exactly what they want to know. A review that says great job does not. Most businesses ask for reviews in a way that produces the second kind.
Keyword-stuffed business names, addresses that are not real offices and lead-selling listings posing as local electricians push genuine businesses down the map. They are common in emergency trades because the calls are valuable. Most genuine electricians never report them.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
A profile only appears for work it describes. We configure categories and services around the jobs you want more of - panel upgrades, EV chargers, generators - rather than leaving a generic listing that only matches the broadest emergency searches. It is quick work that most electrical profiles have never had.
Checked from your own address, map rankings always look fine. A grid across the whole service area shows where you appear and where you vanish a few miles out. We report that honestly, including the areas proximity will never let you win, so paid search can cover them instead.
Spam listings in emergency trades take calls that genuine electricians should be getting. Identifying and reporting them is tedious, sometimes slow, and entirely legitimate. We do it as part of the work, because in some areas it moves a business up the map more than anything else would.
Rankings measured across a grid for emergency and project searches, so the real picture replaces the flattering one.
Configured around the jobs you want and compared with the listings outranking you.
Matched to how a business that travels to customers should be configured.
Prompts for the job type and town, so each review helps the next search.
Fake and keyword-stuffed listings identified and reported through the proper routes.
Grid movement and profile-sourced enquiries monthly.
The parts of this that come from having run it in this industry before rather than from running it well in general.
For electricians, Local Services Ads sit above the map and carry a verification badge that follows a licence upload and background checks. A business with both a verified ad and a strong organic profile occupies two of the most visible places on the page at once.
Homeowners judge workmanship from what they can see - a neatly labelled panel, a clean charger installation, a generator sitting level on its pad. Regular photographs of real work make the profile more convincing than stock images ever can, and give the listing fresh activity.
Someone with no power searches for an electrician near me and calls one of the first few results. Proximity dominates those searches, so the map is where emergency work is won close to home - and paid search is the honest answer for the edges of the service area.
Unlike clinical practices, electricians can reply to reviews with detail - thanking a customer for their patience during a panel upgrade, confirming the permit was pulled, mentioning the tidy finish. Those replies are read by the next homeowner and reinforce the standards that set a licensed electrician apart.
The nearest engagement we can point at is a multi-location dental network rather than an electrical contractor, and it was paid acquisition rather than local search - none of our case studies is a local SEO engagement and we would rather say so. What transfers is running consistent measurement across several locations and service areas. The profile, review and spam-listing work on this page comes from how the map behaves, not from that engagement.
Read the full case studyUsually because the profile never mentions them. Add them as services, make sure your categories fit the work, publish photos of those installations and ask customers who had that work done to mention it in their reviews. The map can only match a business to work it has evidence of.
If customers do not visit your premises, you are generally set up as a service-area business with the address hidden and your service areas listed. Getting that configuration right matters, and it should match where you genuinely work. It will not let you rank far outside your area - proximity still sets the limit.
Ask at the right moment - once the job is finished and the customer is happy - and ask them to mention what was done and where. A review describing a panel upgrade in a named town helps you appear for those searches and reassures the next homeowner far more than a one-line compliment.
Identify them - keyword-stuffed names, addresses that are not real offices, listings that simply resell leads - and report them through the routes Google provides. It can be slow, but in emergency trades clearing a few fake listings can move a genuine business up the map meaningfully.
They are separate from the organic map ranking, but they sit above it and carry a verification badge after licence and background checks. Running both means occupying two of the most visible places on the page. Measure them separately so you know which one is producing work.
Faster than website SEO. Category, service and service-area changes can move position within weeks. Reviews and photographs compound more slowly. Proximity always sets the ceiling, so the honest measure is your position across the area you actually cover.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.