Let's TalkLet's TalkAn electrician's best Facebook and Instagram work is not the emergency call - it is the EV charger, the generator before storm season and the panel upgrade, sold to people planning ahead.
We review your Meta account, forms and recent leads if you have them, and show you which campaigns produced quotes and installs. If you have never advertised on Meta, we tell you which of your project types suit it - EV chargers, generators, panels, lighting - and which are better left to search.
Four failures we see repeatedly in this vertical, and what each one actually costs.
Many electricians run Facebook ads that say, in effect, 'we are electricians, call us'. That message suits search, where people are looking for one. In a feed it is ignored, because nobody scrolling needs an electrician at that moment. Meta works when the ad offers something people are already thinking about - a charger for the new car, a generator before winter - not a reminder that electricians exist.
A panel upgrade or a generator install depends on what is already on the wall. A lead form that collects only a name and phone number sends an electrician out to look before anyone knows if the job is viable. Every wasted visit is a licensed tradesperson's afternoon spent on a lead that was never going ahead.
Standby generator interest jumps after outages, when every installer is already booked and lead times are long. Electricians who only advertise once the lights go out compete for the same rushed buyers. The households who would happily install before the season are never asked.
Electrical work is dangerous and homeowners want to know they are hiring a licensed, insured professional. Ads and landing pages that never mention licensing, permits or insurance look the same as an unlicensed handyman's - and in a feed, trust has to be earned in a second or two.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
Nobody in a feed needs 'an electrician'. Plenty of people are about to buy an electric car, worry about the next outage, or are renovating with an old panel. We build each campaign around one of those projects and the person planning it, which is the only way an electrician's Meta ad earns the scroll-stop it needs.
A photo of the panel and meter tells an electrician whether a charger or generator is straightforward, needs an upgrade or is not viable. We build forms that ask for it, alongside timing and address, so your team prices from evidence and spends site visits on jobs that are likely to go ahead.
Generator demand spikes after outages, when lead times are longest and buyers are least patient. We time campaigns for the weeks before your local storm or winter season, reaching households who can plan an install calmly, and give your crews a fuller schedule before the rush instead of an impossible one during it.
Which installs you want more of, and which suit a feed in your area.
Panel, meter and site photos, plus timing and address.
EV chargers year-round, generators ahead of storm season, panels alongside both.
Real installs, with licence, insurance and permits stated plainly.
Every lead answered within minutes, with a route to a quote.
Installs sent back to Meta, budget moved to what converts.
The parts of this that come from having run it in this industry before rather than from running it well in general.
Many homes need panel work before a charger can go in, which turns a modest charger job into one of the most valuable jobs in the trade. Charger campaigns aimed at new EV owners are often the front door to that larger work - provided the quote form captures the panel up front.
A thirty-second clip of your electrician explaining why an older panel limits what a home can run is more persuasive than any headline. It answers the question the homeowner has not yet asked, and positions you as the expert before they ever compare quotes.
Homeowners often do not know which work needs a permit or why inspection matters. Saying plainly that you pull permits and work to code - noting that rules vary by location - separates licensed work from the alternative in a way stock imagery never will.
Power out, sparking outlet, tripping breaker - those are searches, and they belong in search campaigns. Keeping Meta on projects and search on emergencies lets each be judged honestly, instead of one channel being blamed for not doing the other's job.
None of our case studies is an electrician. The nearest is an EV dealership launch where we ran Meta and Google together, built category-education creative for buyers who were not searching yet, and geo-fenced around EV charging stations - 480% ROAS in the first two quarters. The same new EV owners are the people an electrician's charger campaign needs to reach.
Read the full case studyFor planned projects, yes: EV chargers, standby generators, panel upgrades and lighting. For emergencies, search does the work - nobody scrolls a feed when the power has gone. Aim Meta at the projects people plan, and judge it on quotes and installs.
A specific project for a specific moment: a charger for a new EV, a generator before storm season, a panel upgrade for a renovation. 'Licensed electricians, call today' belongs in search. In a feed, an ad has to meet something the viewer is already thinking about.
Meta's instant forms collect text answers rather than uploads, so we usually send people to a short quote page that accepts panel and meter photos, or ask for them in the first reply. Either way, the photo arrives before anyone drives out.
Ahead of your local storm or winter season, not after the first outage. Buyers who plan ahead can be scheduled sensibly, while buyers after an outage face long lead times and often go with whoever can install soonest.
Yes, and on the landing page. Licensing, insurance and permit handling are among the strongest trust signals an electrician has, and they cost nothing to show. In a feed, trust is decided in a second or two.
Carefully. Since January 2025, US ads for financial products and services must run under a Meta special ad category with restricted targeting, and an ad promoting a financing offer can fall under it. We keep finance on the landing page unless a campaign genuinely needs to lead with it.
Start with a focused test on one project type - chargers or generators - and measure cost per quote and per install. If it books work at a sensible cost, scale it. If search is not yet producing your emergency and service calls, fix that first.
Written for owners weighing this up, whether or not they work with us.
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No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.