Let's TalkLet's TalkA broken spring is a search. A new garage door is a design decision people make over weeks - and Facebook and Instagram are where they look at doors.
We review your Meta account and recent leads if you have them, and show which campaigns produced measure appointments and installs. If you have never advertised on Meta, we look at your install photos, your area and your price points, and tell you whether replacement campaigns are worth testing.
Four failures we see repeatedly in this vertical, and what each one actually costs.
Nobody needs a spring replacement until the door will not open, and at that moment they search. Garage door companies that run repair offers on Facebook pay to show discounts to people who do not need them, and often attract the same price-only customers the fake listings target. Repair belongs in search.
Replacing a garage door changes how the house looks from the street. Homeowners browse styles, colours and windows the way they would browse a kitchen. Ads that show a single stock door and a price give them nothing to imagine, and nothing to share with the person they are deciding with.
Homeowners have been warned about fake garage door companies with generic names and bait pricing. A Facebook ad with no real name, no real photos and a too-good-to-be-true price looks exactly like one. The genuine local company pays the same suspicion tax as the operation it competes with.
A homeowner who asks for a quote on a new door is often comparing two or three companies. If the reply comes the next day, or the form asked nothing about size, style or budget, the first visit starts from zero - and the company that responded in minutes with a sensible range has usually already booked it.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
Repair is urgent and searched for; replacement is a design decision made over weeks. We point Meta entirely at replacement - styles, colours, windows, insulation - shown on real local houses, because that is the purchase a feed can actually influence, and the one with the margin to pay for the ads.
In a category the Better Business Bureau warns about by name, a genuine company's best advantage is proof. Every ad we build carries your real business name, your branded vans, your own team and honest price ranges - the signals that separate you from the bait-and-switch operations at the moment a homeowner decides whether to trust an ad.
Garage door companies sit on hundreds of before-and-after photos that never leave the technician's phone. We organise them by style and material, turn them into carousels and short videos, and let homeowners browse doors on houses like theirs - the showroom experience, delivered to the street you serve.
Before-and-after photos and short clips from recent jobs, sorted by style.
Name, vans, team and honest ranges made part of every ad.
Size, style, timing and budget band, so measure visits are worth making.
Carousels and video to homeowners in your service area.
People who looked at styles shown the doors they lingered on.
Installs sent back to Meta, spend moved to what converts.
The parts of this that come from having run it in this industry before rather than from running it well in general.
A carousel of real installs - modern, carriage-house, full-view glass - lets a homeowner swipe through styles the way they would in a showroom. It is the format Meta does better than any other channel for a visual, considered purchase.
The 2025 Cost vs. Value report ranked garage door replacement first for resale return for the second year running. A short ad explaining that gives homeowners - and sellers preparing to list - a financial reason to stop putting it off.
Few home improvements change a house's front as much for the money. A side-by-side of the same house before and after the new door does more persuading than any description, and it is content your crews already produce on every job.
Keeping repair in search campaigns and replacement on Meta lets you judge each channel on the work it is suited to - and stops repair discounts training Meta to find the price-only customers you least want.
None of our case studies is a garage door company. The nearest is a residential real estate team where we ran Meta and Google, rebuilt targeting around six high-intent zip codes and nurtured long decision timelines - 2,400+ leads at $28 each and 146 closed deals. Reaching homeowners in specific neighbourhoods with something they will act on later is the job a new-door campaign does.
Read the full case studyFor new-door replacement, often very well - it is a visual, considered purchase, and Facebook and Instagram are good at showing styles to homeowners in your area. For broken springs and openers, search does the work. Keep the two separate and judge Meta on installs.
Real doors on real local houses, ideally before and after, with the style, colour and material named. Add your genuine business name, vans and team. Stock images and teaser prices make a real company look like the fake listings homeowners are warned about.
Honest ranges, yes; teaser prices, no. A low headline price is the bait homeowners have been warned about, and it attracts the most price-sensitive enquiries. A realistic range for common door types filters in buyers who can afford what they are looking at.
Ask the questions that matter before the measure visit: approximate door size, style preference, timing and a budget band. Reply within minutes with a sensible range and an offer of a measure visit. Most garage door Meta leads go cold because the first contact is slow or starts from nothing.
Carefully. Since January 2025, US ads for financial products and services must run under a Meta special ad category with restricted targeting, and an ad promoting a financing offer can fall under it. We usually keep finance details on the landing page.
Yes, for replacement. Someone who browsed door styles and left is a strong prospect, and showing them the styles they looked at - with a simple route to a measure visit - is among the cheapest Meta activity to run. Make sure your cookie consent covers it.
Start with a focused replacement test in your strongest areas, measured in measure visits and installs. If the install margin pays for it, scale gradually, adding areas one at a time so you can see which neighbourhoods respond. Keep repair budget in search, where urgent demand actually is.
Written for owners weighing this up, whether or not they work with us.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.