Let's TalkLet's TalkAn auction shared with call-centre operations bidding in several states at once, where the honest company wins on legitimacy rather than on the lowest teaser price.
Give us read access to the account. We come back with how your spend splits between repairs and replacements, which of the advertisers you compete with appear to be dispatch operations, what DIY and parts searches are costing you, and the three changes worth making first. Recorded walkthrough, no call required.
Four failures we see repeatedly in this vertical, and what each one actually costs.
The BBB describes scam operations running Google Ads across several states, using virtual phone numbers that route to a call centre and sometimes imitating well-known local brands. They inflate what a repair click costs, and they have taught homeowners to distrust the ads themselves. A genuine company bidding the same way, with the same kind of ad, looks like one of them.
Spring and opener repair searches convert fast and cheaply. New door searches convert slowly and are worth far more. In one campaign at one target, repairs win every time and replacement - where the margin is - never gets the budget it needs.
A low advertised service-call fee is the classic opening of the bait-and-switch the BBB warns about. Use it and you inherit the suspicion, attract the most price-sensitive callers and set up an argument at the door. Honest ranges convert fewer bargain hunters and far more real customers.
A call asking for a price and a call that becomes a new double door count the same in most accounts. Without booked job values from your job management system, the bidding cannot tell a keyword that fills the diary with small repairs from one that sells doors.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
You cannot out-cheap an operation that intends to raise the price once inside the garage, and trying makes you look like one. We build ads around the evidence that you are a real local company - your name, your address, your people, honest ranges - because that is what a homeowner who has read the BBB's warnings is looking for.
New door searches convert slowly and are worth many times a spring repair. An account run to cost per lead will always move money away from them. We give replacement its own budget, landing pages and targets, and judge it on booked job value.
Garage door keywords attract people replacing their own springs, buying parts and looking for opener manuals. None of them will book, all of them click. We build the negative list from what your account actually attracts, weekly at first, because generic lists miss most of it.
Ninety days grouped into jobs you want, jobs you do not, and traffic that will never book.
Which advertisers look like dispatch operations, and how your ads compare side by side.
Repairs, replacements, openers and commercial in separate campaigns with separate targets.
Ads and landing pages built on real-company evidence and honest pricing.
Booked jobs and their values imported so bidding learns what pays.
Monthly, by job type, with Local Services Ads alongside search.
The parts of this that come from having run it in this industry before rather than from running it well in general.
Where Local Services Ads are available for garage door services, a business has to pass Google's screening and verification before its ads run. For a homeowner who has been warned about fake companies, that badge is exactly the reassurance they are looking for - and dispatch operations find it much harder to hold.
People searching for a new garage door are thinking about how the house looks, insulation and value. Ads and landing pages that show styles, real installations and the resale case convert these buyers far better than repair-style urgency.
Many opener searches name a brand, a feature or a problem - smart control, battery backup, a noisy drive. Campaigns built around those specifics reach homeowners who are ready to upgrade, and often lead to a conversation about the door itself.
Facilities and property managers searching for rolling steel or loading dock doors want different proof, different copy and different landing pages from homeowners. Their jobs and contracts are worth very different amounts, so a separate campaign keeps both the message and the reporting honest.
The closest paid-search engagement we can point at is an auto dealership rather than a garage door company, and we will not present it as a trade case study. It is relevant because the account shape is the same: local, high-intent search in a crowded category where trust decides the click - 1.22M clicks at 627% ROAS, from targeting rather than from outbidding. The dispatch competition and repair-versus-replacement split on this page come from how garage door accounts behave.
Read the full case studyNot by matching their prices. Build your ads around evidence you are a real local company - your registered name, your address, named technicians, honest ranges - and run a verified Local Services Ads listing where available. Homeowners who have read the warnings are looking for those signals, and dispatch operations struggle to show them.
We would advise against it. A low advertised fee is the classic opening of the bait-and-switch homeowners are warned about, so it attracts suspicion and the most price-sensitive callers. State honest ranges and what the service call covers instead.
Give replacement its own campaigns, landing pages and budget, and import booked job values so the bidding knows what a new door is worth. Show styles, real installations and financing where you offer it. Without that separation, the account keeps buying spring repairs because they are cheaper to win.
Where they are available for garage door services in your area, usually yes, alongside search. The verification badge is valuable in a category full of fake companies. You pay per lead but get less control over job types, so measure it separately and dispute leads that were not genuine.
Build a negative keyword list from your own search terms - DIY spring replacement, parts, opener manuals, job searches - and review it weekly at first. Garage door keywords attract a lot of do-it-yourself traffic, and generic lists miss most of it.
A booked job with its value, imported from your job management software. A long call is a weak substitute - it may be a price enquiry that goes nowhere. Until the account knows which calls became which jobs, it cannot tell your best keywords from your worst.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.