Let's TalkLet's TalkA trade where the best leads arrive with a deadline attached - a house sale, an insurer's letter, a new car on order - and most are followed up as if they had none.
Send us a month of enquiries and quotes. We come back with how fast each enquiry was answered, how many carried a deadline nobody recorded, how many quotes were never followed up, where referrals came from, and the three changes worth making first. Recorded walkthrough, no call required.
Four failures we see repeatedly in this vertical, and what each one actually costs.
A homeowner whose sale closes in three weeks, whose insurer wants a panel replaced before renewal, or whose electric car arrives next month has a date to meet. Those enquiries convert at high rates when handled quickly and scheduled around the date. Most businesses never ask about the deadline, so the enquiry sits in the same queue as someone idly pricing a light fitting.
Panel, rewiring and generator quotes are considered purchases. The homeowner compares, checks their finances and waits for the right moment. A quote emailed once and never followed up is usually a job lost to whoever called back - and in most electrical businesses nobody owns the follow-up.
Many panel, EV charger and generator enquiries can be assessed in part from a photo of the panel and meter: its age, its capacity, whether an upgrade is likely. Driving to every enquiry to find out costs a licensed electrician's afternoon, and some of those visits were never going to become jobs.
Realtors, home inspectors and general contractors pass on some of the most valuable work in the trade. When they never hear whether the job was done, or how quickly, they send the next one to someone who does tell them. The referral channel withers without anyone noticing.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
The question that most changes how an electrical enquiry should be handled is whether there is a date behind it. A sale closing, an insurer's renewal, an EV delivery. We put that question at the front of the first contact, because those enquiries are among the most likely to book and the easiest to lose by treating them casually.
Asking for a photo of the panel and meter before booking a visit tells you a great deal about a panel, EV charger or generator job, and lets you give a sensible range up front. Fewer wasted trips means more of a licensed electrician's week spent on paid work - which, in a trade limited by licensed people, is the scarcest thing the business has.
A short report back to a realtor or inspector - booked, done, passed inspection - costs a minute and keeps the next referral coming. We build that into the process, because referral work tends to be urgent, well qualified and free to acquire, and most businesses let it drain away through silence.
A month of enquiries and quotes measured from first contact to decision, so the real leaks are visible.
The AI chatbot answering written enquiries in under a minute, and missed calls flagged for an immediate call-back.
Both captured at first contact, so urgent work is scheduled and project work is pre-qualified.
A sequence that runs until the homeowner decides, with financing presented where you offer it.
Report-backs to realtors, inspectors and contractors built into job completion.
Close rate and revenue by job type and source, monthly.
The parts of this that come from having run it in this industry before rather than from running it well in general.
Pre-sale inspections regularly flag electrical problems that must be fixed or priced before closing. The electrician who turns those around fastest, with a clear written report the buyer and seller can use, becomes the name realtors pass on - and that work arrives pre-qualified, urgent and without an advertising cost.
Solar systems, batteries and heat pumps often need more electrical capacity than the home has. Installers who do not employ their own electricians need a dependable partner for the panel work. A few of those relationships can supply a steady stream of higher-value jobs.
Standby generator decisions take weeks - comparing models, fuel types, prices and financing. They also surge after an outage, when everyone asks at once. A follow-up sequence that answers the common questions over time converts far more of them than a single quote, and keeps the business in mind until the next storm forecast.
Two electricians with the same enquiry volume can have very different revenue because one converts twice as many quotes. Measuring close rate by job type and by who quoted shows exactly where work is being lost - and it is usually cheaper to improve than lead volume.
The nearest lead-generation engagement we can show is a residential real estate team rather than an electrician, so treat it as a comparison of method rather than a trade result. What transfers is the handling of long decisions: automated nurture for buyers on timelines of ninety days and more, and geo-targeting rebuilt around a handful of high-intent zip codes - 2,400+ leads at $28 each and 146 closed deals. Generator and panel quotes behave the same way.
Read the full case studyA job type you want, in the area you cover, with a timeline. Leads with a deadline behind them - a sale, an insurer's request, an EV delivery - tend to be the best, because the homeowner needs the work done and needs it soon. A lead with no job type, outside your area and no timeline is rarely worth a van trip.
Some do for large projects, and it can filter out people collecting quotes with no intention to proceed. Asking for photos first often solves the same problem more gently: you can pre-qualify many panel, EV charger and generator enquiries and give a sensible range before anyone travels.
Emergencies immediately, deadline-driven enquiries the same day, and project enquiries quickly - but for projects the follow-up matters more than the first reply. Our AI chatbot answers written enquiries inside a minute around the clock, so nothing waits while the team is on a job, and missed calls are flagged for an immediate call-back.
Test them and measure close rate honestly. Marketplace leads are often sold to several electricians at once, which turns every lead into a race decided by speed and price. Your own website, profile, reviews and referral partners produce enquiries that come to you alone, and those are usually worth building first.
Turn pre-sale work around quickly, give a clear written report that buyers and sellers can use, and tell the referrer what happened. That last step is the one most businesses skip, and it is the one that decides whether the next referral comes to you.
With a sequence over several weeks rather than one email. Answer the questions people actually have - running costs, fuel type, installation time, permits, financing - and time a check-in after any outage in your area. Many of these decisions are delayed rather than lost, and the electrician still in touch when the homeowner is ready usually gets the job.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.