Let's TalkLet's TalkIn a category where the buyer's first instinct is to check whether you are trustworthy, the profile is the trust check.
Give us your profile and service area. We come back with your map position across a grid, how your review profile reads to a sceptical buyer, what is missing on the listing, and the three things worth doing first. Recorded walkthrough, no call required.
Four failures we see repeatedly in this vertical, and what each one actually costs.
A homeowner who has had a solar consultation will search the company name before signing, specifically looking for reasons to be cautious. What they find decides a five-figure purchase. Most installers treat the profile as somewhere to be listed rather than as the page where the decision is actually made.
Reviews collected at signature capture enthusiasm about a promise. The sceptical buyer is looking for evidence about delivery - whether it was installed on time, whether it works, whether anyone answered afterwards. A profile full of reviews from the week of signing reads as exactly what this category is distrusted for.
Solar attracts complaints about delays, permitting and post-installation support, much of which is partly outside the installer's control. An unanswered complaint reads as agreement with it. A calm, specific reply explaining what happened is the single most persuasive thing on many profiles, and it is frequently absent.
Solar economics change at utility boundaries rather than at city limits, and a profile configured as a radius ignores that entirely. Visibility across a large territory also runs into proximity, which is not editable - so the map strategy has to be about relevance and prominence in specific areas rather than covering everything.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
Asking at signature produces more reviews and worse ones - enthusiasm about a promise, from a customer who has not yet lived through permitting. Waiting until the system is running means fewer reviews that say something a sceptical buyer will actually credit. It is the slower option and the one that works in this category.
Delays caused by permitting and interconnection generate negative reviews that installers feel unfairly blamed for, and the instinct is to leave them. Unanswered, they read as agreement. A calm explanation of what actually happened converts the reader who was looking for a reason to be careful.
Solar economics change at utility boundaries, not at a radius. Building profile visibility across territory where your numbers do not work generates enquiries that disqualify later, which is the failure mode this category already has too much of.
What a cautious buyer sees after a consultation: completeness, credentials, review recency, how complaints were handled.
Categories, services, credentials and certifications, so the profile answers the trust question rather than merely existing.
Fewer reviews, describing delivery rather than the sale, which is what this buyer is looking for.
Every review including the negative ones, specifically, without defensiveness.
Visibility aimed where the economics work rather than at a radius that ignores where they change.
Grid position, review flow and response rate, reviewed rather than set once.
The parts of this that come from having run it in this industry before rather than from running it well in general.
The specific fear in this category is a company that takes the money and disappears. A pattern of considered replies - especially to complaints, especially months after installation - is direct evidence against it, visible to every prospect comparing options in the map.
"They installed it on time and it has been running for six months" is worth more than ten reviews praising a consultation. Signature-timed requests produce the second kind in volume, which is why solar profiles frequently look strong and persuade nobody.
Rates, net metering terms and payback change at utility boundaries, so a service area drawn as a radius promises visibility in places where your proposition does not work. Aligning the two reduces enquiries and improves the ones that remain.
Certifications, licence numbers and years in business are exactly what a cautious buyer is checking for, and the profile has fields for them. Most solar listings leave those blank while the homeowner is actively looking for them somewhere.
The nearest engagement we can point at is a multi-state clinic network rather than a solar installer, and none of our case studies is a local SEO engagement - we will say so rather than let a paid result imply map performance. Its relevance is managing presence across markets with very different competitive conditions, which is the same judgement as deciding which parts of a multi-utility service area are worth building visibility in.
Read the full case studyAt commissioning, not at signature. Asking when the contract is signed produces more reviews describing a good sales experience, which is precisely what a sceptical buyer discounts. Asking when the system has been running produces fewer reviews that say it was installed on time and works - which is the only evidence that addresses what this buyer is worried about.
Answer them, specifically and without defensiveness, including the parts that were genuinely outside your control. Permitting and interconnection delays are common and customers blame the installer, and an unanswered complaint reads as agreement with it. A clear explanation of what happened persuades the reader more than the complaint discourages them - and that reader is deciding about you.
Credentials. Certifications, licence numbers, years in business and a clear description of what you install and service. These are exactly what a cautious buyer is screening for and the profile has fields for them, yet most solar listings leave them empty while the homeowner goes looking for the information somewhere less favourable.
By utility territory rather than by radius. Solar economics change at utility boundaries - rates, net metering, payback - so a circle drawn around your office promises visibility in areas where your proposition does not work. Aligning them produces fewer enquiries and a much better disqualification rate, which in this category is the number that matters.
Yes. Listings with keyword-stuffed names or addresses that resolve to virtual offices can be challenged through Google's redressal process. Solar attracts this because leads are valuable, and it takes documentation and persistence. Removing one or two from your territory can improve position more than optimisation does.
It matters for conversion even when it does not produce the lead. A prospect who saw your ad, had a consultation and is deciding whether to sign will search your name, and the profile is what they find. In a category where the default assumption is caution, that result is doing work on every channel you run rather than just on the map.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.