Let's TalkLet's TalkThe one trade where the profile photos are the pitch, and where a homeowner will happily drive past three closer contractors to reach the right one.
Give us your profile and service area. We come back with your map position across a grid, how your photos and review profile compare to competitors, what is missing on the listing, and the three things worth doing first. Recorded walkthrough, no call required.
Four failures we see repeatedly in this vertical, and what each one actually costs.
Remodeling is chosen visually, and the profile is frequently the first and sometimes the only place a homeowner sees your work before deciding whether to enquire. Most contractors upload a handful of images at setup and never return, while their actual portfolio - the thing that would win the job - sits on a phone or a website nobody reached.
A contractor completing twelve substantial projects annually cannot accumulate reviews at the rate a plumber does, so the profile looks quiet next to trades with higher job counts. That makes each review worth far more here, and makes the failure to ask after every single completed project unusually expensive.
A homeowner spending six figures will travel past nearer contractors to reach the right one, which makes remodeling less proximity-bound than emergency trades. Yet most profiles are configured with a tight radius and no attempt to build visibility in the affluent neighbourhoods where the projects actually are.
A listing set to general contractor competes against everyone from handymen to commercial builders. Kitchen and bath specialists have specific categories available, and using the precise one is the strongest single lever on a profile - it is also the field most often set once at creation and never revisited.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
In this trade the photos do the persuading, and a profile with four images from setup is the equivalent of an empty showroom. Uploading finished projects continuously is dull, repetitive work with no strategic gloss on it, and it moves enquiries more than anything clever we could do to the listing.
A remodeler completing twelve jobs a year cannot afford to miss any of them. That means the request is a scheduled step at handover rather than something a project manager remembers, and it means following up when it is not left - which feels awkward and is worth doing in a trade where each review carries this much weight.
Emergency trades live and die on distance. A homeowner spending six figures does not, and building the profile as though they do wastes effort on a factor that matters less here. Aiming at the neighbourhoods where the projects are is a different and better use of the same work.
The precise one for the work you want, rather than a generic contractor listing competing with handymen.
Finished projects uploaded properly, with an ongoing cadence rather than a one-off batch.
A scheduled step after every completed project, with follow-up when it is not left.
At the neighbourhoods where the projects are, rather than a radius drawn around the yard.
Map position sampled where you want work, which is not necessarily where you are.
Photos, posts, reviews and category accuracy reviewed rather than set once.
The parts of this that come from having run it in this industry before rather than from running it well in general.
A homeowner scrolling map results sees your photos before they see any page you have built. In a visually decided purchase that makes the profile gallery the first pitch, and it is the asset most remodelers neglect entirely while paying to send traffic to a website gallery nobody arrived at.
Twelve projects a year means twelve chances. A plumber missing a review request loses one of hundreds; a remodeler loses one of twelve. That arithmetic justifies a level of persistence in asking that would be excessive in a higher-volume trade.
General contractor is the default and it puts a kitchen specialist in the same listing pool as odd-job services and commercial builders. Kitchen and bathroom remodeler categories exist, they are more specific, and switching is the strongest single change available on most remodeling profiles.
A homeowner researching for months will look at your profile more than once. Regular posts - a demolition, a tiled shower, a finished island - give them something new each time and signal an active business, which is a different job from the static gallery and one almost nobody does.
Our closest engagement is a multi-location service network rather than a remodeling contractor, and none of our case studies is a local SEO engagement - we would rather state that than imply map results we cannot evidence. What is relevant is the reputation and visibility management across locations, which is the nearest analogue to holding a profile presence across the neighbourhoods a remodeler actually wants work from.
Read the full case studyFar more than it does, and growing. Remodeling is chosen visually and the profile gallery is frequently the first place a homeowner sees your work - before any page you have built. A profile carrying four images from setup while the business has hundreds of finished project photos is leaving the pitch unmade. Upload continuously rather than in one batch.
By asking after every single one, as a scheduled step at handover rather than something someone remembers. With twelve chances a year, missing four is catastrophic in a way it would not be for a plumber doing hundreds of jobs. It also justifies following up when a review is not left, which feels awkward and is proportionate here.
Less than in emergency trades, which changes the strategy. A homeowner spending six figures will happily pass nearer contractors to reach the right one, so a tight radius optimised as though distance decides it is solving the wrong problem. Aiming visibility at the neighbourhoods where the projects actually are is a better use of the same effort.
The most specific one that matches the work you want. General contractor is the default and it pools you with handymen and commercial builders. Kitchen remodeler and bathroom remodeler categories exist and are considerably more precise. It is the strongest single lever on the profile and the field most often set once and forgotten.
In this trade, more than most. A homeowner researching over months will revisit your profile, and posts showing work in progress give them something new each time while signalling an active business. It is a small ongoing effort that suits a long decision cycle, and almost no remodeling competitor is doing it.
Yes. The website earns ordinary search positions through content, structure and links - cost pages, project pages, the gallery. The map is decided by the profile, its photos, reviews, citations and distance. They support each other and neither substitutes, which is why we run them as separate engagements rather than one.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.