Let's TalkLet's TalkRemodeling is the trade Facebook and Instagram suit best: a visual, considered, months-long decision. The challenge is not reach - it is turning admirers of your kitchens into qualified consultations.
We review your Meta account, forms and the last few months of leads, and show which campaigns produced consultations and signed projects - and which produced likes. If you are not running Meta yet, we look at your portfolio and tell you which projects would make the strongest ads.
Four failures we see repeatedly in this vertical, and what each one actually costs.
A stunning kitchen photo collects likes, saves and enquiries from people who love the idea and have a fraction of the budget. Remodelers running portfolio ads with a basic form fill their diary with consultations that go nowhere - and the cost of each wasted visit is a salesperson's evening, not just a lead fee.
Homeowners planning a remodel browse for months, talk to partners, save ideas and get several quotes. Remodelers who call a lead twice and give up lose them to whoever stays in touch with useful content - a recent project, a process explainer, a reminder that design slots for spring are filling.
Avoiding price in ads feels safe and attracts people whose budget will never meet the job. Without a budget question in the form, and some indication of typical ranges in the ad or on the page, remodelers can only discover the mismatch in person.
A remodel means months with a crew in the house. Homeowners want to know who they will be dealing with, how they communicate and how they handle the unexpected. Ads that show only finished rooms leave out the thing people worry about most - and the owner or designer talking on camera is often the most persuasive ad a remodeler can run.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
The cost of a remodeling Meta lead is not the lead fee; it is the consultation that goes nowhere. We put a budget band and timeline into every form, show typical ranges where it helps, and accept fewer, better leads - because a calendar full of mismatched consultations is the most expensive outcome a remodeler's ads can produce.
Homeowners choose a remodeler on trust as much as taste. Short videos of the owner or designer walking through a project, explaining how schedules and surprises are handled, outperform polished photos alone - and no competitor can copy them, because they are your people talking about your work.
Remodels are decided over months. We build follow-up that stays useful for that long - retargeting with new projects, email with process explainers and seasonal scheduling notes - so a homeowner who enquired in January is still hearing from you in April, when they are finally ready to sign.
The work you want more of, and the portfolio pieces that show it best.
Project type, budget band, timing and address.
Owner and designer explaining process, communication and change orders.
Kitchens, bathrooms, basements and additions as separate campaigns.
Retargeting and email that run for as long as decisions take.
Signed projects sent back to Meta, spend moved to what converts.
The parts of this that come from having run it in this industry before rather than from running it well in general.
A sixty-second walk through a finished kitchen, with the owner explaining the brief and the problem solved, gives a homeowner what a photo cannot: scale, detail and a sense of the people. It is the format Meta's feeds reward and the one remodelers use least.
Someone who responds to a basement finishing campaign has already told you what they want. Separate campaigns for each project type keep the creative relevant, the forms specific and the reporting honest about which work Meta actually sells.
Design and build slots genuinely fill up. Telling homeowners in winter that spring starts are being booked now is honest urgency - unlike invented deadlines - and it moves people who have been browsing for months.
Leading with monthly payments can put an ad into Meta's financial products and services special ad category, which restricts targeting. Selling the project in the ad and explaining financing on the landing page keeps your audience intact.
None of our case studies is a remodeling business. The nearest is a stalled apparel brand where we rebuilt Meta creative around founder-led and customer content instead of studio polish, and grew email follow-up to 26% of revenue - acquisition cost fell 38% in the first quarter. Real people on camera and patient follow-up are the same two levers a remodeler's Meta campaigns depend on.
Read the full case studyOften better than for any other trade - remodeling is visual, considered and decided over months, which suits Facebook and Instagram. The challenge is lead quality, not reach. Qualify on budget and timing in the form, and follow up for as long as homeowners take to decide.
Ask for a budget band in the form, show typical ranges for common projects where it helps, and run separate campaigns by project type. You will get fewer leads, and far more consultations worth the drive.
Real local projects - video walk-throughs and before-and-after carousels - and the owner or designer on camera explaining process and communication. Polished stock-style photography tends to underperform genuine footage of your own work and people.
For months, with useful content rather than sales calls: new projects, process explainers, scheduling notes. Many remodels are signed long after the first enquiry, and the remodeler who stays helpful through that period is usually the one chosen.
Carefully. Since January 2025, US ads for financial products and services must run under a Meta special ad category with restricted targeting, and an ad promoting a financing offer can fall under it. We sell the project in the ad and explain financing on the landing page.
Typical ranges, where you are comfortable sharing them, help more than they hurt. A line such as 'most of our kitchen projects fall within this range' filters out budgets that will never meet the job and reassures the homeowners whose budgets will. If ranges feel risky in the ad, put them on the landing page and ask for a budget band in the form.
Proper campaigns. Boosting a portfolio post buys engagement, not consultations. Campaigns built around a project type, with a qualifying form and follow-up, are what turn Meta into signed work.
Enough to test one or two project types properly - judged on consultations and signed projects - and then scale what signs. Remodeling margins can support meaningful spend once a campaign proves itself, but the first goal is evidence, not volume.
Written for owners weighing this up, whether or not they work with us.
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No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.