Let's TalkLet's TalkA tired room repainted is one of the most satisfying before-and-afters on any feed. Facebook and Instagram can fill a painting company's calendar - if the ads qualify the job and the season is planned ahead.
We review your Meta account, creative and forms, and trace recent leads to quotes and won jobs. If you have not run Meta ads, we look at your work and your season and tell you whether interior, exterior or cabinet campaigns are worth testing.
Four failures we see repeatedly in this vertical, and what each one actually costs.
A satisfying before-and-after attracts everyone, including people who want one bedroom done cheaply this weekend. Without questions on scope, every enquiry gets the same estimating visit, and larger interior and exterior projects wait behind small jobs that barely cover the drive.
Many painters advertise exteriors when the weather turns good - exactly when everyone else does and the calendar is filling. Homeowners who plan in late winter and would book a spring slot early rarely see an ad.
When exterior work stops, interior repaints, cabinets and commercial jobs continue. Most painting companies go quiet on Meta in the colder months, which is when interior campaigns could keep crews busy at a lower cost.
Homeowners worry about mess, protected furniture and crews in the house. Ads that show only the finished colour miss the reassurance that wins a careful customer: a crew covering floors, taping edges and cleaning up.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
Exteriors fill when the weather turns, interiors carry the cold months. We plan campaigns around your calendar - booking exterior slots in late winter, pushing interior and cabinet work when exteriors stop - so Meta keeps crews busy in the weeks that would otherwise be thin.
A finished room proves little; a crew covering furniture, taping edges and leaving the house clean proves a lot. We build creative from your own jobs showing the process as well as the result, which reassures the careful homeowners who pay for quality.
Every form we build asks scope, rooms or storeys and timing, so small jobs can be priced from photos or scheduled efficiently, and estimating visits go to the projects that justify them.
Before-and-afters and short process clips from real jobs.
Interior, exterior and cabinets, each with its own creative and form.
Scope, rooms or storeys, timing, home age and address.
Exterior bookings early; interior pushes in the cold months.
Colour galleries and preparation explainers for people still deciding.
Won jobs sent back to Meta, spend moved to what converts.
The parts of this that come from having run it in this industry before rather than from running it well in general.
A dated kitchen transformed by painted cabinets is a striking before-and-after and a higher-value job. Cabinet campaigns reach homeowners weighing painting against a full kitchen replacement.
A freshly painted house is noticed by the whole street. Campaigns around recent exterior jobs, showing that work, reach neighbours already thinking about their own.
Customers who were happy with one room often want the next. With permission to use their details, a timely message about another room or the exterior is cheap to run and well received.
For larger exterior projects, leading an ad with payment terms can put it into Meta's financial products and services special ad category, which restricts targeting. Explaining payment options on the landing page keeps targeting intact.
None of our case studies is a painting company. The nearest is an apparel brand where we rebuilt Meta creative around real customer and founder content instead of studio polish, and grew email follow-up to 26% of revenue - acquisition cost fell 38% in the first quarter. Real before-and-after footage and follow-up with past customers are the same two levers painting campaigns depend on.
Read the full case studyOften, yes - painting is visual, and before-and-after creative performs well in a feed. The keys are qualifying scope in the form, planning around the seasons and measuring won jobs rather than lead counts.
From late winter, so homeowners can reserve spring and summer slots before the calendar fills. Advertising only when the weather turns good means competing with everyone at once for a calendar that is already booking up.
Interior repaints, cabinet painting and commercial work. Those continue when exteriors stop, and interior campaigns in the colder months keep crews busy when competition for attention is often lower.
Ask scope in the form - rooms or storeys, interior or exterior, timing - and make the creative about substantial projects. Smaller jobs can then be priced from photos or grouped efficiently instead of taking a full estimating visit each.
Real before-and-afters from your jobs, plus short clips of the process: furniture covered, edges taped, surfaces prepared, the space left clean. Showing care as well as colour reassures the homeowners who pay for quality.
If you work on older homes, yes. Homes built before 1978 fall under federal lead-safe rules for paid work disturbing painted surfaces, which affects how the job is quoted and done. Asking up front avoids surprises.
If you have permission to use their details for marketing, yes - for other rooms, exteriors and referrals. We check how the data was collected before any list is uploaded, and keep the messages useful rather than promotional.
Both can work. Instant forms are convenient but bring more casual enquiries; a landing page with a short quote form and photo upload usually qualifies better, because it can collect pictures of the rooms or the exterior. Test both with the same qualifying questions and compare them on cost per won job, not cost per lead.
Usually not as the main route. Property managers and businesses buying repaints and turnovers are reached better through relationships, bids and search. Meta can keep your name familiar with local business owners, but residential interior, exterior and cabinet work is where it tends to earn its budget for most painting companies.
With useful content rather than repeated calls: a gallery of real rooms in the colours they mentioned, an explanation of how surfaces are prepared, and a note when exterior slots for the season are filling. Colour decisions can take weeks, and patient, helpful follow-up keeps you on the shortlist until they are ready.
Carefully. Ads that lead with credit or payment terms can fall into Meta's financial products and services special ad category, which removes age and gender targeting and limits how tightly you can target by location. Keeping the ad about the work and explaining payment options on the landing page usually avoids that.
Enough to test one campaign properly in your strongest area - interiors in winter, exteriors from late winter - measured in quotes and won jobs. Scale what wins work, and plan budgets around the seasons rather than keeping them flat.
Written for owners weighing this up, whether or not they work with us.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.