Let's TalkLet's TalkA siding company's website should do what a homeowner cannot do alone: show them what their house could look like. Most show a logo, a gallery of close-ups and a phone number.
We review how real visitors use your site - homeowners choosing a colour, comparing materials, recovering from a storm - and send a short recorded walkthrough of what helps them decide, what is missing and what lets the wrong enquiries through. Often the answer is a handful of changes, not a new site, and we will say so.
Four failures we see repeatedly in this vertical, and what each one actually costs.
Homeowners choosing siding need to see whole houses - the colour against the roof, the trim, the profile from the street. Galleries of texture close-ups and unlabelled snapshots give them nothing to imagine their own home with, and the decision stalls on uncertainty about how it will look.
Vinyl, fiber cement, engineered wood and other materials differ in cost, durability, maintenance and appearance. Sites that explain none of it push every question into the appointment, where homeowners feel they are being sold rather than advised.
A homeowner with hail damage and an open claim needs fast reassurance and a clear next step. A homeowner tired of faded siding needs inspiration and guidance. One homepage message serves neither well.
A form with a name and phone number cannot tell your team whether the job is a whole house or a single wall, whether an HOA must approve it or whether a claim is open. Every enquiry needs a call to understand, and many are not worth the visit.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
Siding is bought with the eyes. We organise your projects as whole houses, filterable by colour, style and material, so a homeowner can find a house like theirs in the look they are considering - the single most effective way a website can move a siding decision forward.
A homeowner with damage and a claim needs a different page from one dreaming about a new look. We build both paths - fast, calm claim help for one, inspiration and guidance for the other - so each finds what they came for in seconds.
Scope, approvals, claim status and a few photos tell your team most of what they need before anyone drives out. We build forms that ask for them politely, so estimates go to projects that can proceed and your salespeople arrive prepared.
What helps them decide, what confuses and what is missing.
Whole houses sorted by colour, style and material.
Materials, colours, storms and HOA approvals.
Storm help and planned inspiration, each with its own entry.
Scope, approvals, claim status and photos.
Redirects checked, tracking tested, everything handed over in your name.
The parts of this that come from having run it in this industry before rather than from running it well in general.
Letting homeowners filter projects by colour - and see that colour on houses like theirs - answers the question that stalls most siding decisions, and gives your salespeople a shortlist to start from.
Homeowners who have read an honest comparison of materials arrive knowing what they want to discuss. Appointments are shorter, objections fewer and trust higher.
Explaining inspections and claims - without promising free siding or offering to cover deductibles, which is illegal in some states - attracts genuine claimants and distinguishes you from storm crews.
Every finished house added to the gallery strengthens the site for its colour, its style and its neighbourhood. Built on WordPress with a simple format, it is something your team can keep doing for years.
None of our case studies is a website build or a siding company - they are paid acquisition engagements, and we will not present them as anything else. The nearest is a home goods brand whose offer was rebuilt to help customers choose and bundle - average order value up 34% and $2.3M in revenue at 5.1x ROAS. Helping a buyer picture and choose the whole result is the job a siding website does.
Read the full case studyWhole houses you have finished, in the colours and styles you install, plus the area you cover and a clear way to request an estimate. Homeowners choose siding by how it looks, so finished houses belong at the top, with storm help one tap away for visitors who need it.
By whole house, with filters for colour, style and material where possible, and before-and-after views. Label each project with the material, colour and house type. Homeowners want to find a house like theirs in the look they are considering, not scroll through texture close-ups.
Yes, honestly and from an installer's view: what each material costs relative to others, how it lasts, how much maintenance it needs, how it looks and when you recommend it. It turns the website into an adviser, which homeowners trust more than a brochure.
Give them their own path: calm reassurance, what to do next, how inspections and claims work and a quick way to contact you. Never promise free siding or offer to cover deductibles - illegal in some states and exactly what storm chasers do.
Ownership, the scope of the project, timing, whether an HOA or historic approval is needed, whether an insurance claim is open, and a few photos of the house. Those details let your team prepare a realistic range and decide whether a visit is worthwhile.
Yes. Many homeowners in association-governed neighbourhoods assume approval will be painful. A short page explaining how you help with colour choices, submissions and documentation removes an objection they may never voice to a salesperson.
Where a reliable visualiser is available for the products you install, it can help homeowners decide, and many manufacturers offer one you can link to. Even without one, a gallery of local houses filterable by colour does most of the work, because people trust real houses more than renderings.
Not if redirects are handled properly. We map every existing URL before launch, redirect each to its closest new page and verify afterwards, because skipping that step is how most redesigns lose traffic they already earned.
You do. Source files, hosting, domain and analytics are in your accounts and handed over on final payment. The site is built on WordPress so your team can add projects and update guides without waiting on an agency.
The free teardown answers that. Often a few changes - a whole-house gallery, material guides, a better estimate form - would do more than a rebuild, and we will say so when that is the case.
Written for owners weighing this up, whether or not they work with us.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.