Let's TalkLet's TalkNew siding changes how a house looks from the street for decades. Homeowners decide on it the way they decide on a kitchen - and most siding marketing sells it like a repair.
Give us access to your ad accounts, Google Business Profile and a few months of appointments with their outcomes. We come back with where signed projects came from, how your project proof compares with the companies you lose to, how much of your pipeline depends on storms and the three changes worth making first. Recorded walkthrough, no call required.
Four failures we see repeatedly in this vertical, and what each one actually costs.
A homeowner replacing siding is choosing how their house will look for the next few decades - the colour, the profile, the trim. Marketing that talks only about damage and weatherproofing misses the emotional decision entirely, and leaves the homeowner to imagine the result on their own, which is where most projects stall.
After hail or high winds, siding enquiries flood in, insurance claims drive decisions and every company is busy. Between storms, many siding companies have little planned work, because their marketing only ever spoke to damage. The steady whole-house replacement market goes to whoever was talking to it all along.
Homeowners worry about picking the wrong colour or style for something so visible and so permanent. Without help visualising it - real local houses in each colour, before-and-afters, a way to see options on their own home - many postpone the decision indefinitely.
Homeowner association rules, historic district restrictions and insurance claims all add steps between interest and a signed contract. Companies that do not explain those steps lose homeowners in the middle of them, often to a competitor who made the process feel manageable.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
Homeowners choose siding with their eyes. We build marketing around real local houses - colours, profiles, trim, before-and-afters - so the homeowner can picture their own home finished, which moves more projects forward than any warranty headline.
Storm work arrives on its own; the planned replacement market has to be cultivated. We run steady campaigns aimed at homeowners whose siding is ageing, fading or failing - not damaged yesterday - so the pipeline holds up in the seasons when the weather is kind.
HOA approvals, historic restrictions and insurance claims stall projects in the middle. We write clear guidance on each step and build follow-up that walks homeowners through them, so the company that explained the process is the one still there when the approval arrives.
Signed projects traced to their sources, and storm dependency measured.
Local projects sorted by material, colour and style.
Whole-house replacement campaigns between storms.
Materials, colours, HOA approvals and claims made clear.
Ownership, scope, timing and decision-makers confirmed.
Cost per appointment held and per signed project, by source.
The parts of this that come from having run it in this industry before rather than from running it well in general.
A gallery of local homes organised by colour and style - this grey on a ranch house, that blue on a colonial - answers the question homeowners find hardest. It turns indecision into a shortlist and gives your salespeople something concrete to start from.
Homeowners compare vinyl, fiber cement, engineered wood and other materials for weeks. Honest guides on durability, maintenance, appearance and cost reach them while they research and position you as the adviser rather than one more quote.
Many homeowners in association-governed neighbourhoods assume approval will be painful. A clear explanation of how you help with submissions, colours and documentation removes an objection they may never voice.
When storms bring claims, explaining how inspections and insurance work - without promising free siding or offering to cover deductibles, which is illegal in some states - attracts genuine claimants and separates you from storm chasers.
None of our case studies is a siding company. The nearest is a strongly seasonal home goods brand where we ran Meta alongside Google Shopping and rebuilt the offer to smooth the seasonal dips - $2.3M in revenue at 5.1x ROAS and 180% year-on-year growth. Evening out a demand curve that spikes with outside events is the same challenge a storm-driven siding pipeline presents.
Read the full case studyBy marketing siding as the design decision it is - real local projects by colour and style - and by running planned-replacement campaigns between storms, aimed at homeowners whose siding is ageing rather than damaged. Storm work arrives on its own; planned work has to be cultivated.
Partly, during storm seasons, and honestly. But a pipeline built only on storms empties when the weather is calm. Planned replacement - appearance, maintenance, energy, resale - deserves steady attention all year.
Show real local houses in each colour and style, offer before-and-afters, and where possible help them visualise options on their own home. Colour anxiety is one of the biggest reasons siding projects stall.
Yes. Many homeowners assume approval will be difficult. Explaining how you help with submissions, approved colours and documentation removes an objection they may never mention.
Honestly, yes. Explain how inspections and claims work, and never promise free siding or offer to cover a deductible - which is illegal in some states. Rules on what contractors may do in a claim vary by state.
Ranges and what drives them help: material, the size of the house, trim and detail work, removal of old siding. Homeowners distrust companies that refuse to discuss cost until the end of a long appointment.
For sales made in the buyer's home, yes. The FTC's Cooling-Off Rule requires sellers to tell buyers they can cancel most in-home sales of $25 or more within three business days. Honest companies can present it as part of a no-pressure approach.
Partly. Both deal with storms and claims, but siding is far more of a design decision - colour, profile and trim change how the house looks from the street. Siding marketing needs galleries, colour guidance and planned-replacement campaigns that roofing marketing often does not, even when the same company sells both.
Visible local work, a long and genuine review record, a real address or honest service area, licence and insurance where required, and plain information about materials, cost and process. After storms, permanence matters most: homeowners want a company that will still be there to honour the warranty.
If you offer them, yes - many homeowners plan exterior work together, and a combined project can make better sense for them. Keep the marketing for each clear on its own, though, so a homeowner searching for siding finds siding, not a general exterior pitch.
This page is the business. These are the individual pieces of it, each written for how that discipline actually behaves in this industry.
Written for owners weighing this up, whether or not they work with us.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.