Let's TalkLet's TalkA new front door is chosen for how it looks and feels, but it is judged for years on things nobody sees on installation day: whether it was set plumb, sealed against draughts and flashed against water. Door installation marketing has to sell the style, explain the installation and stop homeowners comparing your price with a door off a big-box shelf.
Give us access to your ad accounts, Google Business Profile and a few months of quotes with their outcomes. We come back with where your installed doors came from, how much enquiry was garage doors, repairs or install-only requests, how your quotes compare on what they include, and what we would change first. You get a recorded walkthrough; there is no call to sit through.
Four failures we see repeatedly in this vertical, and what each one actually costs.
Big-box stores display entry doors with a price tag, and that number anchors every quote that follows. Your price includes removing the old door, fitting a new frame where needed, setting it plumb and square, insulating and sealing the gaps, flashing the sill and finishing the trim. None of that is on the shelf. Without explaining it, your quote looks expensive beside a door that has not been installed.
A door that is slightly out of square, poorly sealed or missing sill flashing looks fine on the day. It shows up later as draughts, sticking, a lock that will not catch or water damage under the threshold. Homeowners cannot see those risks when they compare quotes, so the company that explains them - with photos of proper work - is the one careful buyers choose.
'Door installation' attracts people looking for garage doors, interior door hanging, sliding door repairs, door hardware and handyman jobs. Each needs a different answer and many are not your work. Without separate campaigns and pages, budgets leak into searches that will never become an entry or patio door installation.
For years, efficient doors were sold alongside a federal tax credit that is not allowed for property placed in service after 31 December 2025. Marketing still promising it now misleads. And in homes built before 1978, removing old doors and frames can disturb lead paint, which brings EPA's lead-safe renovation rules into paid work.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
Homeowners choose a door with their eyes, so we show styles, finishes and real installations in local homes. Then we explain what a proper installation involves - plumb and square, sealed, flashed, finished - so the comparison is between installed doors, not between your quote and a shelf price.
We describe ENERGY STAR certification correctly, remove the expired federal credit from ads and pages and describe any local rebate with its conditions. Honest efficiency claims persuade the careful buyers who are worth having and keep you clear of complaints.
A homeowner upgrading a front door for curb appeal, a family replacing a draughty patio slider and a business owner needing a new storefront door buy differently. Each gets its own page, campaign and booking questions, so the most valuable work is not crowded out.
Installed doors traced to their sources, by door type.
Garage, repair, hardware and job searches filtered out.
Removal, framing, sealing, flashing and trim made visible.
ENERGY STAR wording accurate, expired credits removed.
Entry, patio, French, storm and commercial.
Cost per quote and per installation, by source.
The parts of this that come from having run it in this industry before rather than from running it well in general.
ENERGY STAR certifies residential doors that meet its criteria, tested in EPA-recognised labs with NFRC-certified ratings. Describing the certified products you install accurately - rather than calling everything energy efficient - gives homeowners a claim they can check.
Many homeowners replace an entry door after a break-in nearby or a door that no longer locks properly. Explaining solid frames, reinforced strike plates and quality locks, calmly and without fear tactics, reaches them.
Homeowners preparing to sell often replace a tired front door. Messaging and fast scheduling for pre-sale work bring jobs with deadlines and introductions through real estate agents.
If you sell doors at the customer's kitchen table, the FTC's Cooling-Off Rule gives buyers three business days to cancel most sales of $25 or more. Presenting it as part of a no-pressure approach builds trust.
None of our case studies is a door installation company. The nearest is a home goods brand where we ran Meta alongside Google Shopping and rebuilt the offer around bundles - average order value rose 34%, on $2.3M in revenue at 5.1x ROAS. Presenting the full installed door, with frame, hardware and a storm door where it fits, instead of a bare product price is the same move in a door business.
Read the full case studyBy showing what an installed door includes: removing the old door, framing where needed, setting it plumb and square, insulating and sealing, flashing the sill and finishing the trim. Photos of proper installations and itemised quotes let homeowners compare installed doors rather than a shelf price against a finished job.
Explain what drives the price - door material and style, glass, size, frame condition, hardware and finishing - with ranges for common jobs where you are comfortable. Clear explanations reduce the shock of a professional quote and filter out buyers who only want the cheapest door fitted.
Not for current jobs. The federal energy efficient home improvement credit is not allowed for property placed in service after 31 December 2025. Remove it from ads, pages and quotes. If a local utility or state programme offers a rebate, describe it accurately with its conditions.
Accurately. ENERGY STAR certifies residential doors that meet its criteria, tested in EPA-recognised labs with NFRC-certified ratings. Say which certified products you install and what the label means, rather than describing every door as energy efficient.
In homes built before 1978, they can. EPA's Renovation, Repair and Painting rule requires certified firms and lead-safe practices for paid work that disturbs painted surfaces, and removing old doors and frames often does. If your firm is certified, say so; it reassures owners of older homes.
Yes. Entry door buyers care about style, security and curb appeal; patio and sliding door buyers care about light, draughts and smooth operation; storm doors are a smaller add-on; commercial doors are a different sale. Separate pages and campaigns let each be judged on what it earns.
For in-home sales, it can. The FTC's Cooling-Off Rule gives buyers three business days to cancel most sales of $25 or more made at their home. If you sell at the kitchen table, give the notice and present it as part of an unhurried, no-pressure approach.
Google's current US list of Local Services Ads categories does not include door installation; garage doors and window repair have their own categories. Most door installers rely on search campaigns, the map and referrals, so those channels deserve the attention.
Say clearly which doors you install, exclude garage door, repair, hardware and job searches from paid campaigns and ask door type, size and timing before booking a visit. If you do not take install-only jobs for customer-supplied doors, say so on the website and the form.
Ask every customer the same way, after the installation, with a direct link and nothing offered in return. Google prohibits incentives, asking only customers you expect to be pleased and requesting specific content. Reviews mentioning a door that still closes perfectly a year later are especially persuasive.
This page is the business. These are the individual pieces of it, each written for how that discipline actually behaves in this industry.
Written for owners weighing this up, whether or not they work with us.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.