Let's TalkLet's TalkA door installation website is where homeowners choose a style and decide who to trust with fitting it. It has to show doors installed in real homes, explain what a proper installation includes and make claims about efficiency that are accurate - then make a quote easy to request.
We review how real visitors use your site - a homeowner choosing a new front door, a family replacing a draughty slider, a business needing a storefront door - and send a short recorded walkthrough of what persuades them, what is missing and which claims need correcting. Often the answer is a handful of changes, not a new site, and we will say so.
Four failures we see repeatedly in this vertical, and what each one actually costs.
Many door company sites reuse manufacturer images of doors on white backgrounds. Homeowners want to see a door in a house like theirs, with the trim, sidelites and hardware finished. Without real installations, the site looks like any retailer's and invites the same price comparison.
Most of the value in a door replacement is in the fitting: removing the old unit, framing, setting it plumb and square, insulating, sealing and flashing the sill, finishing the trim. A site that does not explain this lets homeowners compare your quote with a door on a big-box shelf.
'Energy efficient doors' and promises of a federal tax credit appear on many sites. The federal energy efficient home improvement credit is not allowed for property placed in service after 31 December 2025, and ENERGY STAR certification has specific meaning. Vague or expired claims mislead customers and undermine trust.
A form with a name and a message box produces callbacks that start from zero. Asking for the door type, size, photos of the opening and timing lets you give a realistic range and come prepared.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
We build galleries of your installations organised by door type and style - front doors with sidelites, patio sliders, French doors, storm doors - so homeowners can picture the door on their own house and see the finish you leave.
We write a clear page on what a proper installation involves, with photos of framing, sealing and flashing from real jobs. Homeowners comparing quotes understand why yours includes more than the price of the door.
We describe ENERGY STAR certification accurately, remove the expired federal credit and describe any local rebate with its conditions. Careful buyers trust specific, current information, and you avoid complaints.
What persuades, what is missing and which claims need correcting.
Real doors in local homes, organised by type.
What a proper installation includes, agreed with you.
ENERGY STAR and incentives described accurately.
Door type, size, photos and timing.
Redirects checked, tracking tested, everything handed over in your name.
The parts of this that come from having run it in this industry before rather than from running it well in general.
Guides to door materials, glass options and hardware, illustrated with your installations, help homeowners narrow their choice before the visit and arrive with a shortlist.
In homes built before 1978, removing old doors and frames can disturb lead paint, bringing EPA's lead-safe renovation rules into paid work. A page explaining your certified approach reassures those owners.
If you have a showroom, a page with hours, directions and what is on display brings homeowners who want to see and feel doors before they choose.
If you sell at the customer's home, explaining your terms and the FTC Cooling-Off Rule's three-day right to cancel shows a no-pressure approach.
None of our case studies is a website build or a door installation company - they are paid acquisition engagements, and we will not present them as anything else. The nearest is an EV dealership launch where category-education creative explained an unfamiliar purchase and reached 480% ROAS in the first two quarters. Explaining what goes into a properly installed door, before the homeowner compares prices, is the same job a door website has to do.
Read the full case studyReal doors installed in local homes, the door types you install, the area you cover and an easy way to request a quote. Close behind, what a proper installation includes - the part of the price homeowners cannot see in a catalogue.
Sparingly, for product details. The photos that persuade are your own installations in local homes, showing the finished trim, hardware and how the door suits the house. A growing gallery of real work does more than any catalogue image.
Explain what drives the price - material, style, glass, size, frame condition, hardware and finishing - with ranges for common jobs where you are comfortable. Clear explanations reduce price shock and filter out buyers who only want the cheapest door fitted.
Not for current jobs. The federal energy efficient home improvement credit is not allowed for property placed in service after 31 December 2025. Remove it wherever it appears, and describe any local rebate accurately with its conditions.
Accurately. ENERGY STAR certifies residential doors that meet its criteria, tested in EPA-recognised labs with NFRC-certified ratings. Name the certified products you install and explain what the label means, rather than calling every door energy efficient.
The door type, approximate size, a photo of the existing door and opening, any problems such as draughts or sticking, and timing. Those details let you give a realistic range and bring the right information to the visit.
Not if redirects are handled properly. We map every existing URL before launch, redirect each to its closest new page and verify afterwards, because skipping that step is how most redesigns lose traffic they already earned.
You do. Source files, hosting, domain and analytics are in your accounts and handed over on final payment. The site is built on WordPress so your team can add installations and update ranges without waiting on an agency.
If you work on homes built before 1978, it helps. EPA's Renovation, Repair and Painting rule requires certified firms and lead-safe practices for paid work that disturbs painted surfaces, which door and frame removal often does. Explain your approach and show certification if you hold it.
If you install them, yes. Business owners and property managers want storefront and commercial door options, scheduling around opening hours and reliable service. A separate page keeps their enquiries apart from homeowners.
Yes. People replacing entry doors usually care about style, security and curb appeal, while patio and sliding door buyers care about light, draughts and smooth operation. Separate pages with installations of each type, the options available and the questions each buyer asks match how they search and help them choose faster.
The free teardown answers that. Often a few changes - real installation galleries, an installation explainer, corrected efficiency claims and a better quote form - would do more than a rebuild, and we will say so when that is the case.
Written for owners weighing this up, whether or not they work with us.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.