Let's TalkLet's TalkDoor searches mix homeowners ready to replace an entry or patio door with people looking for garage doors, door hardware, interior door hanging and installer jobs. Google Ads for a door installation company has to pay for the first group and show them an installed door, not a shelf price.
We go through the search terms you paid for, the quotes they produced and what became of them, and show how much went on garage doors, hardware, repairs, interior doors, DIY and job searches, which campaigns produced installed doors and what to change first. You get a recorded walkthrough; there is no call to sit through.
Four failures we see repeatedly in this vertical, and what each one actually costs.
'Garage door installation', 'door knob replacement', 'sliding door roller repair', 'how to hang a door' and 'door installer jobs' all match broad door keywords. Without careful exclusions, these can take a large share of the budget before a homeowner ready to replace an entry or patio door has seen your ad.
Entry doors, patio and sliding doors, French doors, storm doors and commercial storefronts are worth different amounts and convert differently. In one campaign, cheap storm door and repair clicks win, while higher-value entry and patio replacements are left with whatever remains.
Ads and landing pages built around the federal energy efficiency credit now mislead, because it is not allowed for property placed in service after 31 December 2025. Efficiency claims need rewriting around accurate descriptions such as ENERGY STAR certification.
A product photo and a 'from' price invite comparison with big-box shelves. Homeowners who would pay for a professional want to see installed doors in local homes and what the installation includes.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
Door keywords attract garage door buyers, hardware shoppers, repair seekers and DIYers. We build exclusion lists from the search terms you actually pay for and keep them current, so the budget reaches homeowners and businesses replacing entry, patio and commercial doors.
Entry and patio replacements and commercial doors get their own campaigns and budgets, and installed doors are imported with their values, so bidding learns which searches lead to valuable jobs rather than whatever converts cheapest.
We remove expired incentives, describe ENERGY STAR certification correctly and show installed doors rather than shelf products. Careful buyers trust specific claims, and accurate ads keep the account clear of complaints.
Recent searches sorted into installs, garage, hardware, repairs and jobs.
Negative lists built and reviewed monthly.
Entry, patio, French, storm and commercial campaigns.
Expired credits removed, efficiency described accurately.
Landing pages with installed doors and job details.
Installed doors fed back for bidding.
The parts of this that come from having run it in this industry before rather than from running it well in general.
Searches for specific styles - fibreglass entry doors with sidelites, French patio doors - come from homeowners who have done their research. Pages showing those styles installed locally meet them at the point of choosing.
Searches about draughty patio doors or front doors that will not lock properly come from homeowners with a problem to fix. Pages explaining the cause and the replacement meet them early.
Businesses replacing storefront and commercial doors search differently and value reliability and scheduling. A separate campaign keeps them visible and judges them on their own results.
The cheapest door leads are often repairs and storm doors. Importing installed doors with values teaches bidding which searches lead to full replacements.
None of our case studies is a door installation company. The nearest Google Ads engagement is an auto dealership, where tightly targeted search campaigns produced 1.22M clicks at a 0.90% click-through rate, 627% ROAS and $617K in revenue. The transferable lesson is targeting discipline - paying only for searches from people ready to buy, which for door installers means filtering out garage, hardware and repair traffic first.
Read the full case studyYes, when garage door, hardware, repair, DIY and job searches are excluded, campaigns are split by door type and landing pages show installed doors. Measured on installed doors rather than clicks, search ads can be a dependable source of entry, patio and commercial work.
Garage doors if you do not install them, door hardware and locks, sliding door and hinge repairs if you do not offer them, interior door hanging, how-to and DIY searches and job searches. Review the search terms report monthly, because new variations keep appearing.
Not the federal energy efficient home improvement credit for current jobs - it is not allowed for property placed in service after 31 December 2025. Remove it from ads, assets and landing pages, and describe any local rebate accurately with its conditions.
Yes. They attract different buyers and different searches, and they are worth different amounts. Separate campaigns, budgets and landing pages let each be judged on cost per installed door and keep the cheaper conversions from taking all the budget.
Installed doors of the type searched for in local homes, what the installation includes, what drives the price, accurate efficiency information, lead-safe certification if you hold it, insurance details, genuine reviews and a short form asking door type, size, current condition and photos.
Google's current US list of Local Services Ads categories does not include door installation, so search campaigns and the map do most of the work. Garage doors and window repair have their own categories if you also offer those services.
Import installed doors as offline conversions, with their values where possible, so bidding learns which searches lead to real jobs. Counting every quote request equally teaches Google to find people who request quotes, and many are price checks or repairs.
Enough to fill your installation capacity in the areas you want to grow. Start with your most profitable door types, judge them on cost per installed door over a couple of months, then expand. A small, well-targeted account can do well.
If you offer them, often as an add-on rather than a main campaign. Storm doors are lower-value and attract price shoppers, but they pair naturally with entry door replacements. Offering them on entry door landing pages raises the value of each job.
Not by exploiting fear. Security is a genuine reason people replace entry doors, and searches about stronger front doors, better locks and reinforced frames come from homeowners ready to act. Ads and landing pages that explain solid construction, reinforced strike plates and quality locks calmly convert well; messages that dramatise crime look manipulative and attract complaints.
Yes, if you install storefront or commercial doors. Business owners and property managers search differently, care about reliability, scheduling around opening hours and compliance with building requirements, and their jobs are often larger. A separate campaign and landing page keep them visible and let you measure commercial work on its own results.
Excluding wasted searches can improve an account within weeks. Installed-door results take a little longer because quotes, ordering and scheduling take time, so judge changes over a couple of months.
Written for owners weighing this up, whether or not they work with us.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.