Let's TalkLet's TalkA general contractor's website is read by a client deciding who to trust with a six-figure project, and by an architect deciding who to recommend. Most are built for neither.
We review how real visitors use your site - homeowners planning a project and the architects and designers who refer them - and send a short recorded walkthrough of what persuades, what is missing and what lets the wrong enquiries through. Often the honest answer is a handful of changes, not a new site, and we will say so.
Four failures we see repeatedly in this vertical, and what each one actually costs.
Most contractor websites show a grid of finished photos with no context. A client planning an addition wants to see additions like theirs and understand what they involved - the brief, the structural problem solved, the permit process, how long it took. Unlabelled photos prove you can take a picture; case pages prove you can run their project.
A large project means months of decisions, money and disruption, and clients fear the contractor who disappears, overruns or surprises them with change orders. Sites that jump from 'about us' to 'contact us' leave out the part clients worry about most: how you plan, price, schedule, communicate and handle what was not on the drawings.
A contact form asking only for a name and a message is an open door for every fence repair and door hang in the area. Each one takes a call to understand. A few questions - project type, scope, budget band, timeline, plans or architect - would separate the projects you are built for from the ones you refer on.
Architects and designers refer the best projects in the trade, and they need somewhere to point their clients. A site with no projects, no process and no evidence of how you work with design professionals gives them nothing to share - and gives a referred client nothing to confirm the recommendation.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
A client choosing a contractor wants evidence of work like theirs. We build a case-page format - the brief, the problem solved, the timeline, the result - that your team can fill in after every job, so the site keeps growing with real local proof and becomes more persuasive with every project you finish.
The objection to a big project is rarely the finished result; it is the months before it. We set out plainly how you plan, price, handle permits, schedule, communicate and price changes - the page that turns an admirer of your photos into a client who trusts you with their home or business.
Architects, designers and realtors send many of a general contractor's best projects. We give them a page that shows how you work with design professionals and a clear way to refer, and we make sure a referred client who checks your site finds exactly the proof the recommendation promised.
How a homeowner, a business owner and an architect each see your current site.
The completed work that best represents the projects you want more of.
Brief, challenges, timeline and result, in a repeatable format.
Planning, pricing, permits, scheduling and change orders, agreed with you.
Project type, scope, budget band, timeline and plans.
Redirects checked, tracking tested, everything handed over in your name.
The parts of this that come from having run it in this industry before rather than from running it well in general.
A homeowner planning an addition and a business owner planning a fit-out need different reassurance. Separate entry points - with commercial pages covering schedules, documentation and minimal disruption - serve each properly and keep enquiries sorted from the first click.
Explaining how changes are priced and approved before work starts answers one of the biggest fears in construction. It costs nothing to publish and does more for trust than any testimonial.
Clients often do not know which work needs permits or why inspections matter. Explaining how you handle them - noting that rules vary by location - and showing your licence where your state requires one separates professional work from the alternative.
Every finished project added as a case page strengthens the site for its project type, its town and its style. Built on WordPress with a simple format, it is something your team can keep doing for years without an agency.
None of our case studies is a website build or a construction business - they are paid acquisition engagements, and we will not present them as anything else. The nearest is a luxury real estate engagement where qualifying high-value enquiries before anyone's time was spent produced 312 booked calls from 1,900+ qualified leads at $41 each. Filtering before the first meeting is exactly what a contractor's enquiry form should do.
Read the full case studyReal projects like the ones you want more of, the kinds of work you do and the area you cover, and proof you are licensed and insured. Then make it easy to start a qualified enquiry. Clients choose contractors on evidence and trust, so those belong at the top.
As case pages, not just a gallery: the brief, the challenges, how long it took and the result, with before-and-after photos. Clients compare projects like their own, and case pages also rank for searches a gallery cannot reach.
Project type, scope, a budget band, the timeline, the address and whether plans or an architect are involved. Those questions separate the projects you are built for from small jobs you would refer on, before anyone spends time on a call.
Yes. How changes are priced and approved is one of the biggest worries clients have about large projects. A clear explanation builds trust before the first meeting and makes conversations easier later.
One website, two clear doors. Homeowners and business clients want different reassurance, so give each its own entry point and pages - process and reassurance for homeowners; schedules, documentation and minimal disruption for commercial clients. Keeping them on one site lets both benefit from the same project proof.
Not if redirects are handled properly. We map every existing URL before launch, redirect each to its closest new page and verify afterwards, because that is the step most redesigns skip.
You do. Source files, hosting, domain and analytics are in your accounts and handed over on final payment. The site is built on WordPress so your team can add projects and update pages without us.
The free teardown answers that. Often a few changes - case pages, a process page, a qualifying form - would do more than a rebuild, and we will say so when that is the case.
Written for owners weighing this up, whether or not they work with us.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.