Let's TalkLet's TalkClients planning a major project research for months before they call anyone. SEO puts a general contractor in that research - with project pages, honest cost answers and proof - long before the shortlist is made.
We review your site, rankings and competitors for the project types you want - additions, renovations, custom homes, commercial work - and show where you are invisible, what the contractors who outrank you have that you do not, and the three changes worth making first. Recorded walkthrough, no call required.
Four failures we see repeatedly in this vertical, and what each one actually costs.
Most general contractor websites are a homepage, an 'about us', a services list and a gallery. They rank for the company name and nothing a new client would search. Every project researcher who has not heard of you yet is invisible to you.
Additions, kitchen and bath renovations, whole-home remodels, custom homes and commercial fit-outs are separate searches by separate people. A single services page cannot rank for any of them or answer what each researcher wants to know.
A grid of finished photos with no context - what the brief was, what was hard, how long it took - gives search engines nothing to understand and clients nothing to compare. Real project case pages are among the strongest SEO assets a contractor can have, and most never write them.
How much does an addition cost? Do I need a permit? How long does a major renovation take? Clients search these questions for months before calling, and the contractor who answers them honestly becomes the trusted name. Most contractors leave the answers to directories and lead sites.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
Clients search for the project they are planning, not for a contractor's name. We structure the site so every project type you want has a page that answers its searcher - process, cost drivers, permits, timeline, examples - which is what ranks and what persuades.
Your best SEO content already exists as completed work. We build case pages from it - the brief, the challenge, the timeline, the result - in a format your team can repeat after every project, so the site grows stronger and more local with every build.
Clients researching a major project want to know what it might cost and why. We write honest explanations of what drives cost for each project type, without fixed prices you cannot honour. It builds trust, earns links and rankings, and filters out budgets that will never meet the work.
Searches, competitors and gaps for each project type and area you want.
Speed, structure, indexing and technical issues.
Process, cost drivers, permits, timelines and examples.
Real projects in a repeatable format your team can continue.
Articles on cost, permits, timelines and choosing a contractor.
Organic enquiries traced to signed contracts.
The parts of this that come from having run it in this industry before rather than from running it well in general.
Clients planning a major project research for months. Honest answers to their questions put your company in front of them at every stage, so when they build a shortlist, you are already on it - often at the top.
A case page for a second-storey addition in a named town ranks for searches no generic page can reach, and gives the next client in that town evidence of work like theirs.
Explaining how permits, inspections and change orders work - noting that rules vary by location - signals the expertise clients and search engines both look for, and answers questions competitors leave to directories.
Someone who has read three of your project pages and a cost explainer arrives knowing what you do, roughly what it costs and how you work. Organic enquiries in this trade tend to be further along and more serious than most paid clicks.
None of our case studies is a construction business, and none is an SEO engagement - we would rather say so than let a paid result stand in for organic work. The nearest is a multi-state clinic group where splitting demand by service and measuring the booking rather than the form cut cost per lead 57% in two weeks. Structuring a business around what each client is actually looking for is the same principle behind project-type SEO.
Read the full case studyUsually months rather than weeks, depending on competition, your site's current state and how much proof you already have. Because clients research major projects for months too, the investment tends to pay off in the quality of enquiries as much as the number.
A page for each project type you want - additions, renovations, custom homes, commercial work - plus real project case pages, a process page, honest cost explainers, and clear licence and insurance information.
Honest explanations of what drives cost, and typical ranges where you are comfortable, help both rankings and trust. Avoid fixed prices you cannot honour; explain what changes the number instead.
Only when they carry genuine local substance - real projects in that area, local permit considerations, relevant details. Pages that just swap town names are treated as thin and can hurt more than help.
They create specific, original content about real work in real places, which ranks for searches generic pages cannot reach and persuades clients comparing contractors. They also give the site a steady flow of new, local content.
Often yes. Referred clients usually check your website before calling, and strong project pages and case studies help close referrals as well as attract new clients.
By organic enquiries traced to signed projects, alongside rankings for the project types you want. Traffic alone says little; what matters is whether search brings the projects you are built for.
Only if each article answers a real question clients ask - costs, permits, timelines, choosing between options. Articles written to fill a calendar rarely rank or persuade, and a site full of thin posts can make the strong pages harder to find. A handful of genuinely useful answers, linked to your project pages, usually does more than a weekly post.
Yes. Many clients browse on their phones while comparing several contractors, and a slow, image-heavy site loses them. Compressing project photos, trimming heavy themes and testing on mobile data protects both rankings and enquiries. Project galleries are usually the heaviest part of a contractor's site, so they are the first place to look.
With original, specific content only a working contractor could write: real case pages, process explanations, permit and inspection detail, named team members and their credentials. Experience-based content like that is what clients look for, and what generic competitor sites, written by people who have never run a job, almost always lack.
Written for owners weighing this up, whether or not they work with us.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.