Let's TalkLet's TalkA handyman's website is visited by homeowners with a list of jobs and a worry about who will turn up. It has to show the range of work you do, explain how you charge, stay within what you can legally advertise and make it easy to send the whole list in one go.
We review how real visitors use your site - homeowners with a list, landlords with several properties, sellers with an inspection report - and send a short recorded walkthrough of what helps them book, what is missing and what the site promises that it should not. Often the answer is a handful of changes, not a new site, and we will say so.
Four failures we see repeatedly in this vertical, and what each one actually costs.
Many handyman sites list every possible task in one long paragraph with no photos. Homeowners cannot tell whether you have actually done the job they need, how well, or whether you take on their kind of list. Real before-and-after photos organised by type of job show range and care far better than a list of words.
Homeowners comparing a local handyman with an app want to know how you charge - by the hour, by the task or with a minimum visit. A site that says 'call for a quote' loses them before they call, and surprises the rest when the bill arrives.
Licensing rules decide what a handyman can offer, and they vary by state. In California, for example, an unlicensed person may advertise only work under $1,000 in total and must say in the advertisement that they are not licensed. A website promising remodels, rewiring or plumbing installations beyond your limits is a liability.
A contact form with a single message box gets single-task requests. A form that invites the full list, with photos of each job, gets bigger visits that are worth the drive and lets you quote properly before arriving.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
We gather before-and-after photos from real visits and organise them by type of job - doors, walls, fixtures, assembly, small repairs - so homeowners can see you have done exactly what they need and done it neatly.
We go through every service you want to list against the rules where you work, add any disclosure your state requires and leave out or refer on work that needs a licensed trade. Your site makes honest promises and stays out of trouble.
Our booking forms ask for every job on the list, with a photo of each, the area and preferred timing. You quote properly, bring the right materials and turn single-task enquiries into visits that fill a morning or a day.
What helps, what is missing and what it promises.
Every listed job checked against licensing rules.
Before-and-after photos organised by job type.
Hourly, task and minimum charges, agreed with you.
Every job, photos, area and timing.
Redirects checked, tracking tested, everything handed over in your name.
The parts of this that come from having run it in this industry before rather than from running it well in general.
Homeowners selling, and buyers with an inspection report, need small repairs done on a deadline. A page explaining how you handle inspection repair lists - and how agents can book you - brings well-sized work.
Landlords and property managers need a reliable person for repairs across properties. A page with an account route and clear invoicing turns them into steady customers.
Explaining your rates and minimum charge politely discourages people looking for the cheapest app price, so the enquiries you receive are from homeowners who value reliable work.
Offering periodic maintenance visits - seasonal checks, small repairs, safety improvements - gives homeowners an easy way to keep you on call and gives you predictable work.
None of our case studies is a website build or a handyman business - they are paid acquisition engagements, and we will not present them as anything else. The nearest is a skincare brand where the value came from customers who returned - a 41% repeat rate, with email producing 22% of revenue. A handyman business grows the same way, and a website that invites the next list and the next visit is where that starts.
Read the full case studyThe kinds of jobs you do, with real photos, the area you cover, how you charge and an easy way to send your list. Homeowners want to know quickly that you do their job, that you are local and reliable and roughly what it will cost.
List the jobs you do well and want more of, organised by type, and only those you can legally offer where you work. Long lists of everything read as filler; a focused set of services with photos reads as experience.
In some states, yes. California, for example, lets an unlicensed person advertise construction work under $1,000 in total only if the advertisement states that they are not licensed. Check the rules where you work and include any required statement clearly on the site.
Explain how you charge - hourly, per task or with a minimum visit - and give examples of typical jobs where you are comfortable. Clear pricing reassures homeowners and filters out people looking only for the cheapest app rate.
Every job on the list, a photo of each, the address or area, access details and preferred timing. That lets you quote properly, bring the right materials and plan routes, and it turns single-task enquiries into bigger visits.
If you work for them, yes. Landlords want an account, quick scheduling and clear invoices; sellers and buyers want inspection repair lists done before a deadline. Dedicated pages speak to those needs and bring steady, well-sized work.
Not if redirects are handled properly. We map every existing URL before launch, redirect each to its closest new page and verify afterwards, because skipping that step is how most redesigns lose traffic they already earned.
You do. Source files, hosting, domain and analytics are in your accounts and handed over on final payment. The site is built on WordPress so you can add jobs and update prices yourself.
Take before-and-after photos on every job, with the customer's permission and without personal details, and add the best few each month. A growing gallery shows you are busy, local and careful.
Yes. Homeowners comparing a local handyman with an app or a neighbour's recommendation want to know who pays if something goes wrong. If you carry liability insurance, saying so clearly and offering to share a certificate on request, answers that worry and sets you apart from cheaper options that cannot.
The free teardown answers that. Often a few changes - organised service pages with photos, clear pricing, a licensing review and a job-list form - would do more than a rebuild, and we will say so when that is the case.
Written for owners weighing this up, whether or not they work with us.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.