Let's TalkLet's TalkA commercial cleaning website is read by facility and office managers who have usually been let down before and have to justify their next choice to someone else. It has to prove reliability, speak to their sector, hand over the evidence they need and make a walkthrough easy to book.
We review how real buyers use your site - an office manager after another missed clean, a practice manager needing infection control, a builder with a handover date - and send a short recorded walkthrough of what reassures them, what is missing and where they leave. Often the answer is a handful of changes, not a new site, and we will say so.
Four failures we see repeatedly in this vertical, and what each one actually costs.
Photos of sparkling kitchens, a 'book your clean' button and talk of 'your home' tell a facility manager they are in the wrong place. Commercial buyers need to see offices, clinics, schools and warehouses, after-hours crews and the language of contracts and specifications from the first screen.
Every cleaning site says 'reliable' and 'professional'. Buyers who have been let down want to see how: supervision schedules, quality inspections, how complaints are logged and fixed, how staff turnover is covered. Without that, the word means nothing.
Facility managers have to justify a choice: insurance, references, staff vetting and training, chemical safety, how disinfection claims are supported. Sites that make them ask for it slow every decision, and some buyers simply move on to a competitor who made it easy.
A dental practice, a school and a post-construction site need very different cleaning. A single generic services page cannot speak to each, so specialist buyers assume you are a generalist and look for someone who clearly knows their sector.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
We write for the manager whose last cleaner missed things: what you do differently, how problems get reported and fixed, how a handover works. The site answers the frustration that brought them there, which is the fastest way to a walkthrough.
We turn insurance, vetting, training, inspections and references into a clear proof pack buyers can download and forward. The manager does not have to chase you for evidence, so the contract reaches the person who signs it sooner.
Medical buyers see infection control and documented disinfection; schools see safety and vetted staff; builders see post-construction timelines. Specialist work stops going to specialist competitors simply because they looked the part.
What reassures, what is missing and where they leave.
Each sector you serve, with its own proof.
Supervision, inspections and complaint handling.
Insurance, vetting, training and references.
Site, frequency, current issues and timing.
Redirects checked, tracking tested, everything handed over in your name.
The parts of this that come from having run it in this industry before rather than from running it well in general.
Disinfectants are EPA-registered under FIFRA, and claims beyond a product's registration are prohibited, including on websites. Explaining which registered products you use and that you follow label directions is what careful medical and education buyers look for.
OSHA's Hazard Communication Standard requires safety data sheets, labelled containers and training before staff use hazardous chemicals. A short page on how you meet it answers questions safety officers ask.
Explaining how you take over from a previous cleaner - walkthrough, specification, start date, first-week check - removes the fear of disruption that keeps many businesses with a cleaner they dislike.
The FTC's Green Guides discourage unqualified 'green' claims. Naming the products and practices you use, specifically, persuades buyers with sustainability policies and stays defensible.
None of our case studies is a website build or a commercial cleaning company - they are paid acquisition engagements, and we will not present them as anything else. The nearest is a luxury real estate business where qualification gathered the right details before any call - 1,900+ qualified leads at $41 and 312 booked calls. Collecting site size, frequency and current problems before a walkthrough is the same job a commercial cleaning booking form does.
Read the full case studyThat you clean businesses - offices, clinics, schools, warehouses - with photos of real commercial spaces and crews, the sectors you serve, how you guarantee quality and an easy way to book a walkthrough. Buyers decide within seconds whether they are on a commercial cleaner's site.
Commercial pricing depends on size, frequency and specification, so fixed prices rarely fit. Explain what drives cost and how you quote after a walkthrough, and give example ranges for common jobs if you are comfortable. Clear explanations build more trust than 'call for a quote'.
Insurance certificates, how staff are vetted and trained, your quality inspection process, how complaints are handled, references or short client stories, and any relevant certifications. Make it downloadable, so a manager can forward it to whoever approves the contract.
Accurately. Disinfectants are EPA-registered under FIFRA, and claims that go beyond a product's registration are prohibited, including on websites. Say which registered products you use and that you follow their label directions, rather than broad claims about killing all germs.
If you serve several, yes. Medical, education, office, industrial and post-construction buyers need different information and proof. Separate pages match how they search and show them you understand their building.
It helps with medical, education and industrial buyers. OSHA's Hazard Communication Standard requires safety data sheets, labelled containers and worker training for hazardous chemicals. A short explanation of how your team meets it answers safety officers' questions.
Not if redirects are handled properly. We map every existing URL before launch, redirect each to its closest new page and verify afterwards, because skipping that step is how most redesigns lose traffic they already earned.
You do. Source files, hosting, domain and analytics are in your accounts and handed over on final payment. The site is built on WordPress so your team can add sectors, client stories and updates without waiting on an agency.
Only with their permission. Many businesses prefer not to be named by their suppliers. Where clients agree, short stories about the problem you solved and how are powerful; otherwise describe the sector and size anonymously, and never invent clients or results.
With photos of your crews, equipment and finished spaces taken with clients' permission and with nothing confidential in view, plus a plain description of how a typical night works: arrival and security procedures, the cleaning specification, supervisor checks and the report the client receives in the morning. Buyers who never see the cleaning want to understand exactly what happens when they are not there.
Yes, in outline. Explain typical contract length, notice periods, how the cleaning specification is agreed and reviewed, and what happens if standards slip. Managers burned by long, inflexible contracts appreciate seeing fair terms before the walkthrough, and it saves time when the proposal arrives.
The free teardown answers that. Often a few changes - commercial imagery, sector pages, a quality page, a proof pack and walkthrough booking - would do more than a rebuild, and we will say so when that is the case.
Written for owners weighing this up, whether or not they work with us.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.