Let's TalkLet's TalkBusinesses rarely go looking for a new cleaning company because they want to. They look because the current one missed the bins again, sent a different crew every week or ignored the complaint. Commercial cleaning marketing has to be there at that moment, with proof of reliability a facility manager can take to whoever signs the contract.
Give us access to your ad accounts, Google Business Profile and a few months of enquiries, walkthroughs and contracts. We come back with where your signed contracts really came from, how much enquiry was residential cleaning, job seekers or franchise shoppers, how your proposals compare with what buyers ask for, and what we would change first. You get a recorded walkthrough; there is no call to sit through.
Four failures we see repeatedly in this vertical, and what each one actually costs.
Most businesses stay with their cleaner until patience runs out: missed areas, a different crew every week, a complaint nobody answered. That moment is unpredictable, and the company that wins it is the one the office or facility manager can find quickly and believe. Marketing built only on cold outreach or cheap quotes misses the switch, because the buyer is looking for reliability, not another low bid.
Commercial cleaning contracts are often won by the lowest bid and lost a few months later when quality slips. A company that markets on price attracts buyers who will leave on price. The ones worth winning want to know how you supervise, inspect, communicate and handle turnover - and most cleaning websites never tell them.
Facility managers have to justify a choice to someone else. They need insurance certificates, references, how staff are vetted and trained, how chemicals are handled and how disinfection claims are supported. Companies that make that information easy to find shorten the decision; those that make buyers chase it lose to someone who did not.
A dental surgery, a school, a warehouse, a gym and a new office fit-out all need different cleaning, different frequencies and different proof. Generic 'commercial cleaning services' pages speak to none of them, and medical or post-construction work - often the most valuable - goes to companies that clearly specialise.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
We build pages and campaigns for the moment a business decides to switch: what you do differently, how a handover works, how quickly you can start and how problems get fixed. The office manager searching after another missed clean finds a company that clearly understands their frustration.
Supervision schedules, quality inspections, staff training, chemical safety and communication routines are your real selling points. We write them up plainly and package the evidence - insurance, references, training records - so a buyer can take it to whoever approves the contract.
Medical offices care about infection control and documented disinfection; schools about safety and vetting; warehouses about floors and schedules; builders about post-construction deadlines. We give each sector its own page and message, so specialist work stops going to specialist competitors.
Signed work traced to sources, by sector and value.
Residential, job and franchise searches filtered out.
Insurance, vetting, training, inspections and references.
Offices, medical, education, industrial and post-construction.
Useful contact while managers compare quotes.
Walkthroughs, proposals and signed contracts by source.
The parts of this that come from having run it in this industry before rather than from running it well in general.
Disinfectants are registered with the EPA under FIFRA, and claims that go beyond a product's registration are prohibited - website claims included. Describing which registered products you use, applied according to their labels, is accurate and more convincing to medical and education buyers than a vague 'hospital-grade' promise.
OSHA's Hazard Communication Standard requires safety data sheets for hazardous cleaning chemicals, labelled containers and training before use. Showing that your team is trained and your chemicals managed properly answers questions facility managers and safety officers ask.
Contractors and developers need sites cleaned to a deadline before handover. A dedicated page and fast quoting for post-construction work brings repeat business from builders who return project after project.
Many buyers ask about sustainable cleaning. The FTC's Green Guides discourage unqualified 'green' claims; naming the specific products and practices you use is both more persuasive and more defensible.
None of our case studies is a commercial cleaning company. The nearest is a multi-state clinic group we helped grow from 3 states to 12 with Meta and Google - 54,000+ leads, cost per lead down 57% in two weeks and 500+ leads a day at peak. Serving many sites to one consistent standard, and proving it, is exactly what commercial cleaning buyers with several locations are looking for.
Read the full case studyBy being easy to find when a business decides to switch, and easy to believe when it does. Clear sector pages, a simple walkthrough booking, a ready proof pack - insurance, vetting, training, inspections, references - and prompt, useful follow-up on proposals win more of the contracts worth having than cutting the price.
Not as the main message. Low bids win contracts that are often lost when quality slips. Explain how you supervise, inspect, communicate and handle staff turnover, and price fairly for that. Buyers who choose you for reliability stay longer, which matters far more than the first month's margin.
Be careful. Disinfectants are registered with the EPA under FIFRA, and claims that go beyond what a product's registration allows are prohibited, including on websites. Describe the registered products you use and that you follow their label directions, such as contact times, rather than making broad claims you cannot support.
Usually insurance certificates, references from similar clients, how staff are vetted and trained, how quality is inspected, how chemicals are handled and how problems are reported and fixed. Package it so a manager can forward it to whoever approves the contract - that alone shortens many decisions.
Yes. Offices, medical facilities, schools, retail, warehouses and post-construction sites need different cleaning and different proof. A page and message for each sector you serve reaches the right buyers and stops specialist work going to competitors who look more specialised.
Make it easy. Explain how you take over - a walkthrough, a cleaning specification, a start date, a first-week check-in - and how you avoid the problems that made the client leave their last provider. A clear 'switching cleaners' page reassures managers who dread the disruption.
It helps, especially with medical, education and industrial clients. OSHA's Hazard Communication Standard requires safety data sheets for hazardous chemicals, labelled containers and worker training before use. Showing that your team is trained and your chemicals properly managed answers questions safety officers ask.
Google's current US list of Local Services Ads categories includes house cleaning but no separate commercial cleaning category, so most commercial work comes through search campaigns, maps and referrals. If you also clean homes, Local Services Ads may suit that side of the business.
Anything from a few days to several months. Small offices switching after a bad experience can decide quickly; larger contracts go through walkthroughs, proposals and approvals. Follow up proposals with useful information rather than pressure, and keep in touch with managers who chose someone else - many switch again.
Ask every client the same way, with a direct link and nothing offered in return, and ask satisfied clients whether they would act as references. Google prohibits incentives, asking only clients you expect to be pleased and requesting specific content. Reviews from businesses carry weight with other businesses.
This page is the business. These are the individual pieces of it, each written for how that discipline actually behaves in this industry.
Written for owners weighing this up, whether or not they work with us.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.