Let's TalkLet's TalkTheme, product pages, checkout and retention flows tuned for stores that already have traffic and want more of it to convert.
We go through your store as a buyer would, then as a technician - speed, product page structure, checkout friction, app bloat, retention flows - and hand you the list with an estimate of what each leak costs you monthly. Fix them yourself or have us do it.
The failures we see repeatedly, and what each one actually costs.
Paid traffic mostly arrives on a product page rather than a campaign landing page, yet the product page is usually built once by whoever installed the theme and never optimised. It is the highest-leverage page in the store and the least attended to.
Every installed app adds weight, most inject scripts site-wide, and stores keep the ones that were trialled and abandoned. The cumulative effect on load time is significant and invisible, because no single app looks like the problem.
What can be changed at checkout is constrained by your plan, and plans made without knowing that produce a project that stalls halfway. Knowing the limit before designing around it avoids rebuilding a flow that was never going to be permitted.
Retention is left to whoever set up the platform, while paid acquisition is expected to carry growth. In a healthy Shopify business a meaningful share of revenue comes from flows, and when it does not, paid is quietly subsidising a gap it cannot close.
The real deliverables, not a list written to make a proposal look thicker.
Speed, apps, product page and checkout. If the store is the constraint we say so rather than proposing a budget that cannot work.
Unused apps removed and scripts audited. Unglamorous, measurable, and frequently worth more than a redesign.
Treated as the destination it actually is, tested on mobile first since that is where most of the traffic and most of the loss sits.
Flows built and measured as their own revenue line, so paid is not paying for revenue retention should own.
Budget applied to a store that can convert it, with performance measured against contribution margin rather than store-wide return.
A home goods brand whose paid performance was capped by the store rather than the buying - traffic was arriving and leaving, concentrated on mobile at a specific step. The work was the store first: the product page treated as the landing page it actually was, and the drop-off fixed where it was measured rather than where it was assumed. That turned a brand dependent on a seasonal spike into a year-round performer.
Read the full case studyWe were running fourteen apps. Six were doing nothing except slowing the store down. Removing them was the fastest win we have had.
Abandoned cart flow had been off since we migrated theme. Nobody noticed for eight months. That one fix paid for the engagement.
Product page rebuild lifted conversion without a single change to traffic. Same visitors, more orders.
Usually we optimise a well-built existing theme. A custom theme is a big cost that rarely outperforms a good standard one that has been properly tuned - we would rather spend that budget on testing.
Yes, and on mobile it is severe. The usual culprit is accumulated apps rather than the theme itself, which is why the app audit comes first.
Happily. We often provide the specification and testing and let your developer implement, which is usually cheaper for you.
Yes. Retention is where most stores leave the most money, and it is nearly always cheaper than buying another new customer.
Because on Shopify the store is frequently the constraint, and more traffic to a slow product page is a more expensive version of the same result. Theme bloat, a dozen installed apps each injecting scripts, and a product page built for desktop are common and measurable. We check the store before proposing a media budget, and occasionally the honest answer is that no media spend will fix what is there.
Yes, and cumulatively more than any single one suggests. Each app typically injects scripts that load on every page whether the feature is used or not, and stores accumulate them over years without removing the ones that were trialled and abandoned. Auditing and removing unused apps is unglamorous work that regularly improves conversion more than a redesign would.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
Tell us what you are running today and what is not working. We will tell you honestly whether shopify marketing is the right thing to fix first - and if it is not, what is.