Let's TalkLet's TalkA landscaping website sells two very different things - a one-off design and build, and a maintenance contract that runs for years - and most sell neither well.
We review how real visitors use your site and send a short recorded walkthrough showing whether design-and-build buyers find real projects, whether maintenance customers can get started easily, and whether the site keeps pace with the seasons. If three changes would do more than a new site, we will say so.
Four failures we see repeatedly in this vertical, and what each one actually costs.
A patio, planting scheme, retaining wall or full garden redesign is a considered purchase, and homeowners want to see projects like theirs with enough context to understand them - the brief, the before and after, materials, how long it took. A handful of unlabelled photos in a gallery proves you own a camera, not that you can transform their garden.
Mowing, weeding, hedge trimming and seasonal maintenance are recurring, relatively simple services, and many customers would rather get started online. Sites that insist on a phone call or a site visit for a straightforward maintenance quote lose the customer who wanted to sort it out at ten at night - and the recurring revenue that comes with them.
Landscaping demand follows the year: spring clean-ups and planting, summer maintenance, autumn leaf clearance, winter planning for next year's projects. A homepage that says the same thing in March and November misses the moment each visitor arrives with - and the chance to fill the quieter months with design work booked for spring.
A contact form that treats a weekly mowing request and a full garden redesign the same way sends both to the same inbox with the same priority. The office then spends time on calls to understand each one, and the high-value design enquiry waits behind the routine maintenance requests.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
Your best advertisement is the garden you finished last month. We build a project format - brief, before and after, materials, timeline - that your team can fill in after each job, so the site keeps growing with real local work instead of relying on stock photos of gardens nobody in your area has ever seen.
Recurring maintenance is the revenue that carries a landscaping business through the year, and it should be easy to begin. We build an address-first quote request that captures the property and the services wanted, so your team can price it quickly and the customer does not have to wait for office hours to get started.
Spring clean-ups, summer maintenance, autumn clearance and winter design bookings each need a different message. We give your team a seasonal switch for the homepage and banner, so the site always leads with what customers need now - and uses the quieter months to book next year's projects.
How maintenance and design customers use your current site, and where they drop away.
Maintenance and design and build each given its own path and form.
A template your team fills in after every finished garden.
Homepage and banner messages for each part of the year.
Address-first for maintenance, budget and photos for design.
Redirects checked, tracking tested, everything handed over in your name.
The parts of this that come from having run it in this industry before rather than from running it well in general.
Homeowners plan gardens in winter and want them built in spring. A seasonal message inviting design consultations in the colder months fills the diary when maintenance work slows, and gives the business a head start on the busiest season.
Maintenance pricing depends mostly on the property. Asking for the address and the services up front lets your team check the site remotely and send a price without a visit for straightforward jobs - faster for the customer and cheaper for you.
Patios, retaining walls, paths and outdoor living spaces are among the higher-value jobs in landscaping and are searched for by name. Pages for each, supported by project examples, reach those buyers when they are researching rather than when they are already comparing quotes.
Separating maintenance requests from design enquiries means the high-value consultation is not waiting behind a stack of mowing quotes, and your reporting shows how much of each kind of work the website actually brings in.
None of our case studies is a website build - they are paid acquisition engagements, and we will not present them otherwise. The nearest comparison is a luxury real estate engagement where a qualifying funnel booked 312 calls from 1,900+ qualified leads at $41 each, for a 19x return across the pipeline. Separating the high-value enquiry from the routine one before anyone's time is spent is the same job a landscaping website's forms have to do.
Read the full case studyReal projects with context - the brief, before and after, materials and timeline - for design-and-build work, and an easy way to request a maintenance quote. Those are two different customers, and the site should give each a clear path rather than one contact form for everything.
They should be able to start one. An address-first form that asks which services they want lets your team check the property remotely and send a price for straightforward jobs without a site visit, which is faster for the customer and cheaper for you.
Yes. Spring clean-ups, summer maintenance, autumn clearance and winter design bookings each need a different message. A seasonal switch your team controls keeps the homepage relevant and helps fill quieter months with design work booked for spring.
As individual pages, each with the brief, photos before and after, the materials used and how long it took. Homeowners compare projects like their own, and labelled project pages also give search engines real local content to understand. Add each finished job while the photos are fresh, and the portfolio grows every season without extra effort.
Not if redirects are handled properly. We map every existing URL before launch, redirect each to its closest new page and verify afterwards, because that is the step most redesigns skip.
You do. Source files, hosting, domain and analytics are in your accounts and handed over on final payment, and the site is built on WordPress so your team can add projects and change seasonal offers.
The free teardown answers that. Often a few changes - project pages, an address-first maintenance form, a seasonal banner - would do more than a rebuild, and we will say so when that is the case.
Written for owners weighing this up, whether or not they work with us.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.