Let's TalkLet's TalkLandscaping is made for Facebook and Instagram - the work is visual and the calendar is seasonal. The trick is running two businesses through it: design-and-build projects and maintenance contracts.
We review your Meta account, creative and recent leads, and show which campaigns produced design consultations, maintenance contracts and signed projects - and which produced likes. If you are not on Meta yet, we look at your portfolio and your season and suggest where to start.
Four failures we see repeatedly in this vertical, and what each one actually costs.
A patio and planting redesign and a weekly mowing contract are different purchases from different people, on different timelines. Landscaping companies that run one campaign for both get design enquiries from people who wanted a mow and maintenance quotes from people dreaming of a new garden - and cannot tell which kind of work their ads actually produce.
A beautiful finished garden collects likes and comments from people who will never hire anyone. Without a clear next step - book a design consultation, get a maintenance price for your address - the most attractive landscaping ads produce the least work. Engagement is pleasant to watch on a dashboard and pays nothing.
Spring clean-ups, summer maintenance, autumn clearance, winter design bookings: landscaping demand moves through the year, and so should the ads. Campaigns left running unchanged from March to November pay to show spring offers in July and miss the winter design window entirely - the one period when homeowners have time to plan and crews have time to quote.
A homeowner who loves a show garden may have a fraction of the budget it took. Design forms without a budget band, timing or a photo of the space fill the consultation calendar with visits that go nowhere.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
A maintenance contract and a garden redesign need different ads, different forms and different follow-up. We run them as separate campaigns with separate reporting, so you can see what each costs to win - and stop design budget being spent on people who only wanted the lawn cut. Each business also gets its own follow-up, because a maintenance customer and a design client expect very different conversations.
Landscaping campaigns should change with the season. We plan the year with you - spring clean-up offers, summer maintenance, autumn clearance and winter design consultations - and launch each ahead of its moment, so the quiet months fill with next spring's projects.
Admiration is cheap on Meta; consultations are what pay. Every project ad we build carries a clear next step and a form that asks budget, timing and a photo of the space - so the people who book are the ones whose plans match the work you showed.
Design-and-build and maintenance, each with its own campaign and form.
Finished gardens, before-and-afters and short clips from recent jobs.
A campaign calendar built from your own booking history.
Budget and photos for design; address and services for maintenance.
Campaigns live before demand peaks, not after.
Signed work sent back to Meta, spend moved to what converts.
The parts of this that come from having run it in this industry before rather than from running it well in general.
Homeowners plan gardens in winter and want them built in spring. Design consultation campaigns in the colder months fill the schedule when maintenance slows, and give you a head start on the busiest season.
Few trades transform a space as visibly as landscaping. A side-by-side of the same garden before and after, or a short clip walking through it, stops the scroll and shows quality better than any description.
Every maintenance customer is someone who already trusts your crew. With proper permission, they are the ideal audience for design projects, seasonal extras and referrals - and they cost very little to reach again.
Patios, walls and outdoor living spaces are among the higher-value jobs in landscaping. Campaigns built around them, with budget-band forms, reach the homeowners planning substantial projects rather than tidy-ups.
None of our case studies is a landscaping company. The nearest is a strongly seasonal home goods brand where we ran Meta alongside Google Shopping and rebuilt the offer to smooth the seasonal dips - $2.3M in revenue at 5.1x ROAS and 180% year-on-year growth. Planning campaigns around a seasonal calendar is exactly what a landscaping company's Meta budget needs.
Read the full case studyUsually well - the work is visual and the demand is seasonal, which suits Facebook and Instagram. The key is separating design-and-build from maintenance, giving every ad a clear next step, and timing campaigns to the seasons.
Yes. They are different purchases with different budgets and timelines. Separate campaigns, forms and reporting show what each costs to win, and stop one business's budget being spent on the other's customers.
Through autumn and winter, when homeowners plan for spring. Design consultation campaigns in the quieter months fill the schedule and give you a head start on the busiest season.
Ask for a budget band, timing and a photo of the space before booking a consultation, and show the kind of projects you want more of. You will get fewer enquiries, and far more that turn into signed work.
If you have permission to use the data for marketing, yes. Existing maintenance customers are a strong audience for design projects and seasonal extras. We check how the data was collected before any list is uploaded.
Your own finished gardens - before-and-after photos and short walk-through videos - shot in good light. Stock garden images look like every other ad and do not show what your crew can actually do.
For design work: the project type, a budget band, timing, the address and a photo of the space. For maintenance: the address and the services wanted. Two short, specific lead forms qualify far better than one generic contact form, and they let your team price straightforward maintenance without a site visit.
Usually both, from the same campaigns - Meta places ads across Facebook and Instagram. Garden content, especially before-and-afters and walk-through videos, tends to do well on Instagram. What matters more than the placement is the creative and the form behind it.
Genuine reviews from customers who agreed to be quoted add credibility, especially to design ads. Never invent them or change their meaning: the FTC's rule on consumer reviews and testimonials makes fake or misrepresented reviews a legal risk as well as a trust one.
Start with one seasonal campaign and one business line, measured in contracts or signed projects, and scale what works. Budgets can follow the calendar rather than staying flat all year.
Written for owners weighing this up, whether or not they work with us.
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