Let's TalkLet's TalkGardening publishers own the how-to and plant searches. A local landscaper can own the searches that come from a homeowner planning a project in their own climate.
Give us your domain. We come back with which project and maintenance searches you can realistically win, which belong to gardening publishers, how your portfolio is presented, what cost and local content is missing, and the three changes worth making first. Recorded walkthrough, no call required.
Four failures we see repeatedly in this vertical, and what each one actually costs.
Searches about how to lay a patio, which plants to choose or how to care for a lawn are dominated by large gardening publishers, retailers and extension services. A local landscaper will not outrank them, and many of their readers want to do the work themselves.
A gallery without text tells search engines nothing and tells homeowners little. Each project could be a page describing the brief, the materials, the plants chosen for the local climate and the result - content that ranks and that sells design-build work.
What does a patio cost? What does landscape design cost? What does weekly maintenance cost? Homeowners search these constantly and find national averages. A company that explains local ranges and what drives them is the one a planning homeowner calls.
Climate, soil, water restrictions, native planting and local style shape every landscaping project. Sites that say nothing about the local conditions look like every other landscaper - and miss the searches from homeowners trying to work out what will thrive where they live.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
Your finished projects are your best content, and they are usually buried in a gallery. We turn the best of them into pages - the brief, the design choices, the materials, the plants that suit your climate, the budget range - which rank for project searches and give homeowners exactly what they need to shortlist you.
National publishers cannot tell a homeowner what will thrive in your area, how local water restrictions affect their options, or which materials weather well there. We build content around those local realities, which ranks for local searches and positions you as the expert on their garden.
Our results are paid acquisition, and presenting them as organic proof would be exactly the kind of implication this site avoids. What transfers is demand assessment - judging which landscaping searches are worth pursuing and which belong to publishers. Judge the rest on the audit.
Project, maintenance, cost and local searches marked winnable or publisher-owned.
The best of your portfolio documented with brief, materials, plants and budget range.
A proper page for each line of work you want more of.
Local ranges for the projects and services homeowners price first.
Climate, planting, water efficiency and local style.
By page and intent, connected to enquiries and contracts.
The parts of this that come from having run it in this industry before rather than from running it well in general.
Searches for a specific kind of project - a sloped garden, a small courtyard, an outdoor kitchen - are best answered by a real example. Project pages built from your own work rank for those searches and show homeowners exactly what you can do.
In drier regions, homeowners are looking for landscaping that uses less water, and some water utilities offer rebates for replacing lawns. Explaining the options and the local rebate process reaches homeowners with a financial reason to start a project.
What to do in the garden this month, prepared for your local climate, gives homeowners a reason to return to your site throughout the year - and keeps your company in mind when they are ready to hire help.
Pages that swap town names are doorway pages. A service-area page earns its place when it says something genuinely local - soil, microclimate, typical garden sizes, local style or homeowner association rules. We only build the ones that can.
The closest engagement we can show is a multi-state clinic network rather than a landscaping company, and none of our case studies is an SEO engagement - we will say that plainly rather than imply otherwise. What it demonstrates is demand mapping across markets with very different competition, which is the same judgement behind deciding which landscaping searches a local company can win.
Read the full case studyProject pages built from your best work, service pages for each line you want more of, honest cost ranges, content about your local climate and planting, and clear information about your service area. Homeowners planning a project want to see work like theirs and understand what it would cost.
Yes, as ranges with the factors that move them - size, materials, site access, planting density, maintenance frequency. National averages cannot explain local prices, and clear ranges keep planning homeowners on your site.
Generic tips compete with large publishers and attract people who want to do it themselves. Local, seasonal content tied to your climate and your services works better - it ranks locally and reaches homeowners who may hire help.
Give the best projects their own pages with text: what the homeowner wanted, the design choices, materials, plants suited to the local climate, and a budget range. Label images descriptively. A gallery without text does very little for search or for sales.
Only where you can say something genuinely local. Pages that just swap the town name are doorway pages. A few strong area pages plus a well-configured Business Profile usually do more.
Months, and it helps to start well before the season. Project and cost pages built in autumn and winter have time to settle before homeowners start planning in earnest.
Usually both, timed to the season. Ads can bring enquiries quickly in spring; SEO builds the project and local content that brings in design-build work year after year. Starting SEO in the off-season means it is working when demand arrives.
Yes, if you install them. Homeowners choosing between pavers, natural stone and poured concrete want to understand durability in your climate, maintenance, appearance and cost. A clear comparison written by someone who installs them locally reaches homeowners at the decision stage and supports your project pages.
Describe what each photo actually shows - the project, the materials, the planting - in the file name and the alt text, in plain language. That helps search engines understand the image and helps people using screen readers. Do not stuff alt text with keywords; a clear description is both more useful and more effective.
Only if you design with them. A page explaining which plants thrive in your local conditions, and how you use them in real projects, is genuinely useful and hard for national sites to match. Tie it to your design and planting services so the reader can see what you would do in their garden.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.