Let's TalkLet's TalkA stamped patio or a new driveway transforming a house is exactly the kind of thing people stop scrolling for. Facebook and Instagram can sell decorative and replacement concrete - if the ads qualify size, finish and timing before anyone drives out.
We review your Meta account, creative and forms and trace recent leads to quotes and signed jobs. If you have not run Meta ads, we look at your projects and season and tell you whether decorative or replacement campaigns are worth testing - including when search would do more.
Four failures we see repeatedly in this vertical, and what each one actually costs.
A beautiful patio ad attracts everyone who admires it, plus people with a small crack or a single step to fix. Without questions on size and scope, the calendar fills with estimates for jobs too small to be worth a crew's day, and the larger projects wait.
Many concrete contractors advertise when the weather turns good - exactly when the pouring calendar is filling and every competitor is advertising. Homeowners who plan in the off-season, and would book a spring slot early, never see an ad.
Stamped, coloured and exposed-aggregate finishes are sold on appearance. Ads with one distant photo of a grey slab do not show texture, colour or how the finish suits the house, and the homeowner cannot picture it at their own back door.
Larger projects are sometimes financed. Leading an ad with monthly payments can put it into Meta's financial products and services special ad category, which in the US restricts targeting, or get it rejected.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
Nobody wants concrete; they want the patio where the family eats in summer, or a driveway that makes the house look cared for. We build ads around those transformations - real local projects, before and after - which is what makes Meta work for a trade that otherwise looks like grey slabs.
The best time to book a spring patio is winter. We run campaigns in the off-season, timed to your calendar, inviting homeowners to plan and reserve a slot - so the busy months start already booked instead of beginning with a scramble.
Every form we build asks the project type, approximate size and finish, so small repairs can be priced remotely or referred on, and estimator visits go to the projects worth a crew's day.
Before-and-after photos, texture close-ups and short clips of pours and finishing.
Separate campaigns, creative and forms for each.
Project, size, finish, timing and address.
Off-season bookings and in-season capacity matched to your calendar.
Finish galleries for homeowners still deciding.
Signed jobs sent back to Meta, spend moved to what converts.
The parts of this that come from having run it in this industry before rather than from running it well in general.
A short time-lapse of a stamped patio being finished, or the reveal of an exposed-aggregate walkway, shows skill and the result in seconds. It is creative competitors rarely make and homeowners rarely skip.
Decorative buyers want to see the texture and colour up close, then the whole yard. A carousel that moves from close-up to wide shot answers both questions in one ad.
A new driveway is visible to the whole street. Campaigns around recently finished projects, showing that work, reach neighbours already curious about it.
A dangerous trip hazard or a failed step is searched for, not discovered in a feed. Keeping repair budget in search and Meta on planned, visual work lets each channel be judged fairly.
None of our case studies is a concrete contractor. The nearest is an apparel brand where we rebuilt Meta creative around real customer and founder content instead of studio polish, and grew email follow-up to 26% of revenue - acquisition cost fell 38% in the first quarter. Real project footage and patient follow-up are the same two levers concrete Meta campaigns depend on.
Read the full case studyFor decorative and planned replacement work, they can - patios, walkways and driveways are visual, and before-and-after creative performs well in a feed. Urgent repairs are better served by search. Judge Meta on signed jobs, not lead counts.
Real local projects: before-and-after photos, texture close-ups of decorative finishes and short clips of pours and finishing. Stock images of plain slabs look like every other ad and do not help a homeowner imagine their own patio.
Ask the project type, approximate size and finish in the form, and make the creative clearly about substantial projects. Small repairs can then be priced from photos or referred on, and estimators spend their time on worthwhile jobs.
Ahead of the pouring season as well as during it. Off-season campaigns invite homeowners to plan and reserve a slot, which fills the busy months early. In season, cap spend to what your crews can handle.
Carefully. Since January 2025, US ads for financial products and services must run under a Meta special ad category with restricted targeting, and an ad promoting a financing offer can fall under it. We keep finance details on the landing page.
It often works well. New driveways and patios are visible to neighbours, and ads showing a finished project nearby reach people already curious about it. Use location targeting around those areas and show the real work.
If you have permission to use their details for marketing, yes - for related work such as walkways, steps or sealing, and for referrals. We check how the data was collected before any list is uploaded, and keep the messages useful.
Both can work. Instant forms are convenient but bring more casual enquiries; a landing page with a short quote form and photo upload usually qualifies better, because it can collect pictures of the area. Test both with qualifying questions and compare them on cost per signed job.
Usually not as the main route. Property managers and businesses buying flatwork are reached better through relationships, bids and search. Meta can support familiarity with local business owners, but residential decorative and replacement work is where it tends to earn its budget.
With useful content rather than repeated calls: a gallery of finishes in the colour they asked about, an explanation of how the slab is prepared, and a note when slots for the season are filling. Decorative projects are often discussed for weeks, and patient follow-up keeps you on the shortlist.
Enough to test decorative or replacement campaigns properly in your strongest areas, measured in quotes and signed jobs over a few weeks of the season. Scale what signs, and keep urgent-repair budget in search.
Written for owners weighing this up, whether or not they work with us.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.