Let's TalkLet's TalkThe tree on the roof is a search. The leaning oak over the house, before the storm, is a Facebook conversation - and the companies that have it get the planned work and the emergency call.
We review your Meta account, creative and recent leads, and show which campaigns produced estimates and booked work. If you have never run Meta ads, we look at your footage, your area and your storm season, and tell you whether pre-season campaigns would pay.
Four failures we see repeatedly in this vertical, and what each one actually costs.
Tree work comes in bursts: a storm brings more calls than crews can handle, then weeks go by with little but small pruning jobs. Search ads cannot smooth that, because they only capture demand that already exists. The quiet weeks are when homeowners can be persuaded to deal with risky trees before the next storm does it for them.
After storms, uninsured crews with a truck and a chainsaw appear, and homeowners have been warned about them. A tree service ad with no proof of insurance, no certified arborist where you employ one and no real local footage looks no different - and in a feed, the difference has to be visible in a second.
A controlled removal over a roof, a crane lift, a clean-up that leaves no trace - tree work is some of the most watchable footage in any trade. It sits on climbers' phones and almost never reaches a customer, while ads run on stock images of leaves.
Planned removals and pruning can often be priced roughly from photos and an address. Ads that lead to a bare contact form send someone out for every enquiry, including the ones only checking prices, and wear out estimators in exactly the weeks crews need them.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
The most valuable conversation a tree service can have is with the homeowner worried about a big tree near the house, before the wind arrives. We build pre-season campaigns around that worry - a calm risk assessment, honest about when a tree is fine - so planned removals fill the weeks between storms.
In a trade where homeowners are warned about uninsured crews, proof of cover does more than any slogan. Every ad we build shows liability and workers' compensation insurance, certified arborists where you employ them and your real local base, so the genuine company is obvious at a glance.
Tree work is compelling to watch, and your crews film it constantly. We turn that footage into short, honest ads - a controlled removal, the clean site afterwards - which stop the scroll, show skill no stock image can, and make the case for hiring professionals better than any copy.
Removals, lifts and clean-ups from recent jobs, with crews' consent.
Insurance, credentials and address made part of every ad.
Risk-assessment campaigns timed before your local storm months.
A short page or first reply that collects photos and an address.
Every lead answered within minutes, with a route to an estimate.
Booked jobs sent back to Meta, spend moved to what converts.
The parts of this that come from having run it in this industry before rather than from running it well in general.
A short clip of a large tree taken down safely next to a house shows skill, equipment and care in ten seconds. It is unmistakably real, which is exactly what a homeowner choosing between a professional and a storm chaser needs to see. Ask clients before filming near their homes, and keep house numbers out of shot.
Homeowners who worry about a leaning tree rarely search until something breaks. A calm explainer on warning signs - and an offer to assess - reaches them while there is still time to plan, on your schedule rather than the storm's.
Many tree companies are limited by experienced climbers, not leads. Recruiting campaigns under Meta's employment special ad category, kept separate from customer ads, can help staff the work you already win. Short clips of your crew at work double as recruiting creative, showing prospective climbers the equipment and safety standards they would be joining.
A tree through the roof is a search, and search campaigns should be ready for it. Keeping Meta on planned work and familiarity lets each channel be judged on the job it suits.
None of our case studies is a tree service. The nearest is a multi-state clinic group where we ran Meta and Google, split demand by service and moved the conversion onto the appointment that actually happened - cost per lead fell 57% in two weeks, at 500+ leads a day across twelve states. Separating kinds of demand and measuring the booking, not the form, is the same discipline tree service campaigns need.
Read the full case studyFor planned work, yes: risk assessments before storm season, removals of trees homeowners are worried about, pruning and tree health. For emergencies after a storm, search does the work. Meta helps fill the quiet weeks between storms.
Your own footage - a controlled removal, the clean site afterwards - with proof of insurance, credentials and your local base. Stock images of trees and leaves look like everyone else's ads and prove nothing.
Before your local storm season, with risk-assessment and planned-removal campaigns, and through quieter months with pruning and tree health. After a storm, focus on search and responding to the calls you already have.
Often, for planned jobs. Meta's instant forms collect text rather than photos, so we use a short page or the first reply to collect photos and the address. Rough ranges from photos save estimator visits on jobs that were never going ahead.
Say it plainly in the ad and show it on the landing page: liability and workers' compensation cover, certified arborists where you employ them, your address and real crews. In a feed, proof has to be visible in a second.
Yes. Job ads run under Meta's employment special ad category, which restricts targeting, so keep recruiting separate from customer campaigns and judge it on hires.
Mostly no. After a storm, demand arrives on its own through search and referrals, and crews are already overbooked. Ads then attract calls you cannot serve and can look like the storm chasers homeowners distrust. Reduce Meta spend during storm response, and return to planned-work campaigns once crews have capacity again.
Start with a focused pre-season test in your strongest service areas, measured in estimates and booked jobs. Scale what books, and keep storm-response budget in search.
Written for owners weighing this up, whether or not they work with us.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.