Let's TalkLet's TalkWhen a fridge stops cooling or a washer floods the floor, the homeowner wants two answers fast: can it be fixed, and is it worth fixing? Appliance repair marketing has to answer both honestly, be clear about the service-call fee and get a technician booked before the customer gives up and buys a new one.
Give us access to your ad accounts, Google Business Profile and a few months of jobs with their sources and outcomes. We come back with where your completed repairs really came from, how much enquiry was DIY parts searches or brands you do not service, how many visits ended in 'not worth repairing', and what we would change first. You get a recorded walkthrough; there is no call to sit through.
Four failures we see repeatedly in this vertical, and what each one actually costs.
A homeowner with a broken dishwasher is weighing a repair against a replacement, and big retailers make buying new very easy. If your marketing does not help them decide - typical repair costs, the age at which repair usually stops making sense, which faults are cheap to fix - many will buy new before they ever call. The companies that give honest repair-or-replace advice win the repairs worth doing and the customer's trust for next time.
Customers worry about paying for a visit only to be told the machine is not worth fixing. When the diagnostic or service-call fee is unclear, they either do not book or feel misled when it appears on the bill. Stating the fee plainly, and whether it is credited against the repair, removes one of the biggest reasons customers hesitate.
'Samsung fridge not cooling', 'Whirlpool washer error code', 'oven repair near me' and 'dryer parts' come from very different people: some want a technician, some want to fix it themselves, some want a brand you do not service. One generic campaign and page pays for all of them and serves none of them well.
Many appliance repair companies take jobs from home warranty companies and manufacturer service networks. That work can fill the calendar, but it often pays less and the customer belongs to someone else. Direct customers who find you, trust you and call you again are where the margin and the repeat business sit - and they only come from your own marketing.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
We build repair-or-replace guidance into your pages and ads: what typically fails, what repairs usually cost, when replacement makes more sense. Customers who are told honestly that an old machine is not worth fixing remember you when the next one breaks - and the ones with repairable machines book instead of shopping for new.
We put the service-call or diagnostic fee, what it covers and whether it is credited against the repair right where customers decide to book. Fewer customers hesitate, fewer feel misled, and the reviews that follow reflect a company that was straight with them.
We keep your own enquiries growing - search, maps, reviews and repeat customers - so warranty dispatch becomes a top-up rather than the whole calendar. Direct customers pay better, call you again and recommend you to neighbours.
Completed jobs traced to sources, by appliance and brand.
DIY, parts and unserviced brands filtered out.
Repair-or-replace advice agreed with your technicians.
Service-call terms stated plainly everywhere.
Appliance, brand, model, symptoms and age asked first.
Cost per booking and per finished job, by source.
The parts of this that come from having run it in this industry before rather than from running it well in general.
California's Right to Repair Act, effective 1 July 2024, requires manufacturers to make documentation, parts and tools available to independent repairers for covered appliances for years after the last model is made. Explaining that you can source parts and service information reassures customers worried about newer machines.
Some states regulate appliance repair dealers. California requires registration with its Bureau of Household Goods and Services for each place of business. Showing registration where it applies tells customers you are accountable.
EPA rules require technicians who service equipment containing refrigerant, including refrigerators and freezers, to hold Section 608 certification. Saying your technicians are certified answers a question careful customers do ask.
Google's current US list of Local Services Ads categories includes appliance repair services. Where available, they charge per lead and show a Google Verified badge for businesses that pass Google's checks.
None of our case studies is an appliance repair company. The nearest is a dental network where we standardised booking across locations and added automated reminders - show rates rose 44%, alongside 31,000+ leads at $19 each and a 38% fall in cost per lead after budget moved to Google Local Services Ads. Fast booking, confirmed appointment windows and customers who are home when the technician arrives are the same levers an appliance repair schedule depends on.
Read the full case studyBy helping customers decide honestly. Explain typical repair costs, the faults that are usually cheap to fix and the age at which replacement generally makes more sense. Customers who get straight advice book repairs that are worth doing, and remember you for the next breakdown - even when your advice was to replace.
Yes. Customers worry about paying for a visit only to learn the machine is not worth fixing. State the diagnostic or service-call fee, what it covers and whether it is credited against the repair. Clear terms reduce hesitation before booking and complaints afterwards.
Only the brands you are equipped and trained to service, and only claim factory authorisation you genuinely hold. Brand-specific searches convert well when the landing page shows you know that brand's common faults, but misrepresenting your status with a manufacturer misleads customers and can bring complaints.
It depends on the state. California, for example, requires appliance repair dealers to register with its Bureau of Household Goods and Services for each place of business, including dealers based out of state who work there. Check the rules where you work and show registration details where they apply.
For work involving refrigerant, yes. EPA rules require technicians who maintain, service, repair or dispose of equipment that could release refrigerants to be certified under Section 608; Type I covers small appliances such as household refrigerators and freezers. Mentioning certification reassures customers.
In California, the Right to Repair Act requires manufacturers to provide documentation, parts and tools for covered appliances to independent repairers for at least three or seven years after the last model is made, depending on price. Telling customers you can source genuine parts and information for newer machines removes a common worry.
It can fill gaps, but it usually pays less and the customer relationship belongs to the warranty company. Build direct business alongside it through search, maps, reviews and repeat customers, so warranty jobs top up the calendar rather than define it.
The appliance, brand and model if known, the symptoms or error code, the approximate age and the customer's availability. Those details help technicians bring likely parts, reduce repeat visits and let you say honestly if the repair is unlikely to be worthwhile before anyone travels.
Google's current US list of Local Services Ads categories includes appliance repair services, so many companies can, though availability varies by area. They charge per lead rather than per click, and businesses that pass Google's checks show a Google Verified badge. Compare them on cost per completed repair.
Ask every customer the same way, after the repair, with a direct link and nothing offered in return. Google prohibits incentives, asking only customers you expect to be pleased and requesting specific content such as a technician's name. Steady genuine reviews matter in a trade where customers fear being overcharged.
This page is the business. These are the individual pieces of it, each written for how that discipline actually behaves in this industry.
Written for owners weighing this up, whether or not they work with us.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.