Let's TalkLet's TalkA trade that sells emergency call-outs and five-figure projects from the same van - and usually markets both as if they were the same job.
Give us access to your ad accounts, your Google Business Profile and a month of enquiries. We come back with how much of your spend goes to emergency calls versus project work, which job types you are invisible for, where enquiries are being lost, and the three changes worth making first. Recorded walkthrough, no call required.
Local conditions that change the plan, rather than the region name pasted into a template.
Since the February 2021 winter storm, many Texas homeowners have taken backup power seriously - standby generators, transfer switches and battery systems are now planned purchases rather than niche ones. These are larger, considered jobs with long research periods, and they deserve their own campaigns, pages and follow-up rather than being lumped in with service calls. Explaining sizing, permits and installation honestly wins customers who have been comparing for weeks.
Dallas-Fort Worth, Houston, Austin and San Antonio keep adding homes and businesses, which means new construction, panel upgrades for older houses carrying heavier loads, EV charger installations and commercial fit-outs. Each metro has its own competition and cost per click. A Texas electrician serving several of them needs separate budgets and reporting, so spend follows the work your crews can reach rather than a statewide average.
Long, hot Texas summers put heavy, sustained load on air conditioning and on the electrical systems that feed it. Older homes with undersized panels and ageing wiring show their limits in the heat, creating demand for panel upgrades, dedicated circuits and safety inspections. Marketing that explains the signs - tripping breakers, warm outlets, flickering lights - reaches homeowners at the moment they start to worry.
The board that governs your advertising depends on the licence you hold, not only on the region. These are the rules that bite in Texas.
TDLR's rules say all advertising by electrical contracting companies designed to solicit electrical business must include the contractor's name and licence number, business cards included (16 TAC §73.51(e)), and that licensees must not advertise in a way that is false, misleading, deceptive or does not clearly display the state licence number (§73.70(g)). We put the name and number into every search ad, social ad, landing page and listing before launch.
Every vehicle owned or operated by the business and used in electrical work must show the company name and licence number on both sides, in contrasting lettering at least two inches high, with the number preceded by 'TECL' (§73.51(d)). Vans are some of the most visible marketing an electrician has, so we treat wraps as advertising: designed to be remembered, and compliant before they go on the road.
Proposals, invoices and written contracts must show the contractor's name, address, phone number and licence number, and carry TDLR's 'Regulated by' notice with its address, phone numbers and website (§73.51(f)). Quote templates, online estimate tools and financing proposals that customers see in your marketing should follow the same format, so the first document a customer receives looks as professional as the work.
The same programme as everywhere, run against this region's rules.
Our closest work is the residential real estate team in the case study below, where we ran Meta and Google with targeting rebuilt around six high-intent zip codes and nurture for timelines of 90 days or more - 2,400+ leads at $28, 146 closed deals and 11x marketing ROI. That client was not an electrical contractor and not in Texas. What transfers is patient follow-up for large, considered purchases like backup power, and targeting focused on the neighbourhoods that actually buy.
Read the full case studyYes. TDLR's rules require all advertising by electrical contracting companies designed to solicit electrical business to include the contractor's name and licence number, including business cards, and prohibit advertising that does not clearly display the state licence number. That applies to search and social ads, your website, listings and printed materials. We build the number into every format and check it whenever we audit an account.
The company name and licence number on both sides of each vehicle owned or operated by the business and used in electrical work, in contrasting lettering at least two inches high, with the licence number preceded by 'TECL'. Wraps are among the most visible marketing an electrician has, so we design them to be memorable as well as compliant, and keep the same details consistent with your website and profile.
Yes. Since the February 2021 winter storm, backup power has become a considered purchase for many Texas homeowners, with long research periods and larger budgets. Separate campaigns and pages that explain sizing, transfer switches, permits and installation honestly - and follow-up that stays useful through weeks of comparison - convert far better than generic electrical ads and let you judge the work on its own results.
Your company name, address, phone number and licence number, and TDLR's 'Regulated by' notice with the department's address, phone numbers and website, on all proposals, invoices and written contracts. If your marketing shows sample quotes, uses an online estimate tool or sends financing proposals, they should follow the same format, so customers see a consistent, professional record from the first contact.
Usually not. Dallas-Fort Worth, Houston, Austin and San Antonio differ in competition, cost per click and the mix of residential and commercial work. Separate campaigns, or at least separate budgets and reporting by metro, show where each dollar earns and keep spend aligned with the areas your electricians can reach quickly, which matters for both service calls and larger installations.
The full service, and the neighbouring states we cover.
Which metro, which jobs, and what you are running now. We will tell you honestly whether we can help, and what the licensing rules mean for it.