Let's TalkLet's TalkEmergency calls, seasonal swings and a replacement sale worth thirty maintenance visits - three different businesses sharing one phone number.
Send us access to your ad account and your booking data. We will come back with where the spend is going, which campaigns produce booked jobs rather than calls that go nowhere, and what the emergency and replacement segments are really costing you. Delivered as a recorded walkthrough, no call required to receive it.
Local conditions that change the plan, rather than the region name pasted into a template.
In much of Florida the air conditioning runs for most of the year, and it is doing two jobs: keeping homes cool and keeping humidity down. A breakdown is uncomfortable for anyone and a genuine risk for older residents, of whom Florida has many. That makes emergency repair a year-round business rather than a summer spike, and it makes humidity control, indoor air quality and dehumidification real selling points, not add-ons to mention at the bottom of a page.
The Atlantic hurricane season runs from 1 June to 30 November, and a storm can bring power outages, flooding and damaged outdoor units across a whole region at once. Florida HVAC companies need storm-response pages, campaigns and call handling ready before the season, not built after landfall. Calm, factual messages about checking equipment after a storm and when not to run a flooded system build more trust than urgency does.
Florida has many part-year residents and a large share of condominium homes. Seasonal owners often arrange maintenance and replacements from another state before they arrive, and condo work can involve association rules and building access. Marketing that reaches owners while they are away - with remote quotes, clear scheduling and photos of completed work - wins jobs that local-only campaigns miss. Miami, Tampa Bay, Orlando and Jacksonville each need their own targeting and reporting.
The board that governs your advertising depends on the licence you hold, not only on the region. These are the rules that bite in Florida.
Florida law requires each contractor's registration or certification number to appear in each offer of services, business proposal, bid, contract or advertisement, regardless of medium (s. 489.119(5)(b)). That reaches search ads and their assets, social ads, the website, vehicle graphics, mailers and directory listings. The statute excludes business stationery and promotional novelties such as pencils or clothing from 'advertisement'. We put the number into every format before anything is published.
Florida divides air-conditioning contractors into classes. Class A is unlimited; Class B is limited to 25 tons of cooling and 500,000 Btu of heating in any one system; Class C is limited to servicing, including duct cleaning and equipment sanitising (s. 489.105(3)). Marketing has to match. A Class C company advertising new system installations, or a Class B company courting large commercial projects, is promising work its licence does not cover.
If a contractor takes more than 10 percent of the contract price as an initial payment for residential work, Florida law requires it to apply for any necessary permits within 30 days and start work within 90 days after the permits are issued, unless the owner agrees otherwise in writing (s. 489.126(2)(a)). Replacement and financing campaigns should describe deposits accurately, so the promise made in the ad matches what the contract and the schedule can deliver.
The same programme as everywhere, run against this region's rules.
Our closest work is the dental network in the case study below, where we ran Meta and Google, shifted budget toward Google Local Services Ads and cut cost per lead 38%, reaching 31,000+ leads at $19 each with show rates up 44% from automated reminders. That client was not an HVAC company and not in Florida. What transfers is running many local markets to the same standard while judging each on its own numbers - which is how Florida's metros, and its seasons, need to be managed.
Read the full case studyYes. Section 489.119(5)(b) of the Florida Statutes requires each contractor's registration or certification number to appear in each offer of services, business proposal, bid, contract or advertisement, regardless of medium. That includes digital ads, your website and vehicle graphics. Business stationery and promotional novelties such as pencils or clothing are excluded from 'advertisement'. We add the number to every campaign and check it in every audit.
Not honestly. Florida law limits a Class C air-conditioning contractor to servicing air-conditioning, heating or refrigeration systems, including duct cleaning and equipment sanitising. Advertising new system installations would promise work outside that scope. Class B contractors are limited to 25 tons of cooling and 500,000 Btu of heating in any one system. We match keywords, ads and landing pages to the class you actually hold.
Before 1 June. Have storm-response pages, a paused storm campaign and call handling ready, including out-of-hours replies. After a storm, publish calm, practical guidance - checking outdoor units, not running flooded equipment - and update your profile hours. Avoid fear-driven messages. Customers remember which company was available and honest when the power came back, and many of them become maintenance customers.
Plan around when they are away as well as when they arrive. Many part-year residents arrange maintenance and replacements from another state, so remote quotes, photos of the equipment, clear scheduling and easy communication by email or phone matter. Campaigns can target people interested in your service area as well as those physically in it, and messages should explain how you handle access while owners are absent.
If you take more than 10 percent of the contract price up front on residential work, Florida law requires you to apply for permits within 30 days and start within 90 days after they are issued, unless the homeowner agrees otherwise in writing. Replacement and financing offers should describe deposits and timelines accurately, so customers know what to expect and the ad matches the contract.
The full service, and the neighbouring states we cover.
Which metro, which jobs, and what you are running now. We will tell you honestly whether we can help, and what the licensing rules mean for it.