Let's TalkLet's TalkThe most urgent demand in the trades, decided in under a minute, and usually lost on the phone rather than in the auction.
Give us access to the ad account and a month of call recordings. We will come back with how many calls were missed, how many were answered badly, how many were outside your area, and what each of those cost you in wasted spend. Recorded walkthrough, no call required to receive it.
Local conditions that change the plan, rather than the region name pasted into a template.
Much of Texas housing was not built with hard freezes in mind, and the February 2021 winter storm burst pipes across the state at the same moment. When a freeze is forecast, plumbing demand can jump from normal to overwhelming within hours. Plumbers who have freeze-response pages, a paused campaign and call handling ready - and who publish calm, practical prevention advice before the cold arrives - earn customers who remember who answered.
Many Texas homes sit on slab foundations, so a leak under the slab is a recognisable, high-value job with its own searches - and its own anxiety for homeowners worried about their foundation. Slab leak detection and repair, water heater replacement and repiping each deserve their own pages and campaigns, separate from routine service calls, so the larger jobs are not lost among drain clears.
On the Gulf Coast, heavy rain and hurricanes - Hurricane Harvey in 2017 most memorably - bring sewer backups and flood-related plumbing work. Inland, Dallas-Fort Worth, Austin and San Antonio keep adding homes and businesses. Each metro has different competition and cost per click, so a Texas plumbing company serving several needs separate budgets and reporting rather than one statewide campaign.
The board that governs your advertising depends on the licence you hold, not only on the region. These are the rules that bite in Texas.
Texas rules say no person or company may advertise, contract for or offer to perform plumbing for the public unless it has secured the services of at least one Responsible Master Plumber (RMP) holding a current Master Plumber License, as an employee or owner (22 TAC §367.9). Marketing for a new plumbing business should not start until that is in place - and agencies should not run plumbing ads for companies that cannot show it.
All advertisements designed to solicit plumbing business must state the RMP of record's licence number, regardless of the media used (§367.10(c)). The rule lists narrow exceptions - such as radio or phone solicitation with a compliance statement, promotional items of nominal value, signs at the permanent business location and third-party listings you do not control or promote. Search ads, social ads, your website and listings you manage are not among them.
The RMP's licence number and company name must appear on both sides of all service vehicles (§367.10(a)). The first page of every written or electronic proposal, invoice or contract must show, in at least twelve-point font, the RMP's name and licence number, the phrase 'regulated by the Texas State Board of Plumbing Examiners' and the board's address, phone number and website (§367.10(b)). Online quotes and invoices count.
The same programme as everywhere, run against this region's rules.
Our closest work is the dental network in the case study below, where we ran Meta and Google, moved budget toward Google Local Services Ads and cut cost per lead 38%, reaching 31,000+ leads at $19 each with show rates up 44% from automated reminders. That client was not a plumbing company and not in Texas. What transfers is fast, consistent handling of urgent enquiries across several local markets, each judged on its own numbers - which is how Texas metros, and freeze surges, need managing.
Read the full case studyYes. TSBPE rules require all advertisements designed to solicit plumbing business to state the licence number of the Responsible Master Plumber of record, regardless of the media used. There are narrow exceptions, such as radio ads or phone solicitation with a statement that the company complies with state licensing, promotional items of nominal value, and third-party listings you do not control or promote. Search ads, social ads and your website need the number.
No. Texas rules say a person or company may not advertise, contract for or offer to perform plumbing for the public unless it has secured the services of at least one Responsible Master Plumber with a current Master Plumber License, either as an employee or as the owner. Get that in place, and make sure the RMP's licence number is ready for every ad, vehicle and proposal, before any campaign goes live.
On the first page of each written or electronic proposal, invoice or contract, in at least twelve-point font: the RMP's first and last name, the RMP's licence number, the phrase 'regulated by the Texas State Board of Plumbing Examiners', and the board's mailing address, phone number and website. If your marketing uses online quotes, estimate tools or e-invoices, they need the same details.
Before the forecast. Build freeze-response pages and a paused campaign, plan call handling for a surge including out-of-hours replies, and publish practical prevention advice - insulating exposed pipes, knowing where the shut-off valve is - when cold weather is coming. When the freeze arrives, switch the campaign on for the areas you can reach and update your profile hours, so customers can find someone who will answer.
Yes, at the time of writing. Plumbing in Texas is regulated by its own board rather than by TDLR, which licenses electricians and air conditioning contractors. The Legislature has continued the Texas State Board of Plumbing Examiners until 1 September 2027, when it faces Sunset review again. Its rules in Part 17 of Title 22 of the Texas Administrative Code govern plumbing advertising today, so watch for changes as that date approaches.
The full service, and the neighbouring states we cover.
Which metro, which jobs, and what you are running now. We will tell you honestly whether we can help, and what the licensing rules mean for it.