Let's TalkLet's TalkA trade where one storm can supply a year of work, and where the competition arrives in a truck before your ad does.
Give us access to the ad account and a list of the last hundred leads with what happened to each. We will come back with what proportion were renters, out-of-area, repair-only or never reachable, what that cost you, and which campaigns produced the estimates that actually got signed. Recorded walkthrough, no call required.
Local conditions that change the plan, rather than the region name pasted into a template.
Texas sees frequent and severe hail, and a single storm can damage thousands of roofs across a metro in an afternoon. Demand arrives in bursts, crews from out of town follow the storms, and homeowners are suddenly surrounded by door-knockers and yard signs. Local roofers win by being visibly local and ready: storm pages, a paused campaign and call handling prepared before the season, and proof of years of work in the same neighbourhoods.
Roofs and insurance are closely linked in Texas. In September 2026 the Texas Department of Insurance clarified a rule that insurers cannot decline a home policy based solely on the age of the house or components such as the roof, though they may consider physical condition. That changes the conversation for homeowners worried about older roofs: honest inspections and condition reports matter more than scare messages about age.
Texas roofing markets differ. Dallas-Fort Worth and North Texas see frequent hail, while Houston and the Gulf Coast contend with hurricanes, wind and heavy rain. Costs per click, competition and the mix of storm and planned replacement work vary by metro, so a Texas roofer serving several areas needs separate budgets and reporting rather than one statewide campaign.
The board that governs your advertising depends on the licence you hold, not only on the region. These are the rules that bite in Texas.
Texas does not have a statewide licence for roofers. A 2025 bill that would have created a TDLR licence for reroofing contractors cleared a House committee but did not become law. Without a state number to show, homeowners rely on other signals: a permanent local address, years in business, insurance certificates, manufacturer credentials you genuinely hold, local permits where your city requires them and a steady record of genuine reviews. Never imply a state licence you do not have.
Texas makes it an offence to advertise or promise to pay, waive or offset an insured's deductible, or to rebate or otherwise help them avoid it (Business & Commerce Code §27.02). Contracts over $1,000 paid from insurance proceeds must carry a statutory notice about the deductible in at least 12-point bold type. Storm campaigns built around 'we cover your deductible' are not a grey area in Texas - they are prohibited.
A contractor may not act as a public adjuster, or advertise to adjust claims, for any property on which it is providing or may provide contracting services (Insurance Code §4102.163). Your marketing can explain the roof - the damage, the repair, the materials, the inspection - but not promise to handle or negotiate the homeowner's claim. 'We deal with your insurance company' is exactly the kind of message to keep out of Texas ads.
The same programme as everywhere, run against this region's rules.
Our closest work is the dental network in the case study below, where we ran Meta and Google, moved budget toward Google Local Services Ads and cut cost per lead 38%, reaching 31,000+ leads at $19 each with show rates up 44% from automated reminders. That client was not a roofing company and not in Texas. What transfers is running many local markets consistently and quickly, with every message checked before it runs - which in Texas storm marketing is what keeps a busy season from becoming a legal problem.
Read the full case studyNo. Texas does not have a statewide licence for roofers. A 2025 bill to create a TDLR licence for reroofing contractors cleared a House committee but did not become law, so watch for a similar bill in future sessions. Some cities have their own registration or permit requirements, so check where you work. In your marketing, never imply a state licence you do not hold - use insurance, local history and reviews instead.
No. Texas makes it an offence to advertise or promise to pay, waive or offset an insured's deductible, or to provide rebates or credits that help them avoid it. Contracts over $1,000 paid from insurance proceeds must include a statutory notice about the deductible in at least 12-point bold type. Storm ads and door hangers built around deductible offers should never run in Texas.
No. Texas law says a contractor may not act as a public adjuster or advertise to adjust claims for any property on which it is providing or may provide contracting services. You can inspect, document damage, explain the repair and provide an estimate, but negotiating or adjusting the claim is off limits, and so is advertising that you will. Point homeowners to their insurer or a licensed public adjuster for claim questions.
By being visibly local before the storm. A permanent address, years of work in the same neighbourhoods, photos of local jobs, insurance details, a steady record of genuine reviews and a well-kept Google Business Profile all signal a company that will still be there next year. After a storm, calm, factual messages and fast, honest inspections build more trust than urgency or pressure tactics.
Under a Texas Department of Insurance rule clarified in September 2026, insurers cannot decline a home policy based solely on the age of the house or components such as the roof, though they may consider physical condition. For roofers, that makes honest inspections and condition reports the right message for owners of older roofs, rather than suggesting age alone will cost them their cover.
The full service, and the neighbouring states we cover.
Which metro, which jobs, and what you are running now. We will tell you honestly whether we can help, and what the licensing rules mean for it.