Let's TalkLet's TalkA five-figure treatment decision made over months, which makes the follow-up sequence worth more than the campaign - most practices lose these cases in the gap between consult and financing.
Full-arch cases die in predictable places - between enquiry and consult, between consult and treatment plan, and between plan and financing approval. Send us 90 days of enquiries and outcomes and we will show you the drop-off at each stage, with the revenue attached to each gap.
Local conditions that change the plan, rather than the state name pasted into a template.
Florida's winter residents arrive around October and leave around April, and full-arch implant work does not fit inside that window comfortably. A practice in Naples, Sarasota or Palm Beach that advertises identically in February and July is spending the same money against two completely different audiences - one deciding whether to start a case they cannot finish before they drive north, the other a year-round resident with no such constraint. The campaigns have to know which one they are talking to.
The Villages, Naples, Sarasota and Fort Myers hold some of the highest concentrations of retirees in the country, which is exactly the demographic for full-arch reconstruction. It is also the demographic most likely to assume Medicare covers it. Marketing that does not put financing in front of the consultation is generating enquiries that die at the treatment plan, and the practice blames the lead quality rather than the sequence.
Miami-Dade, Broward and parts of Palm Beach are majority Hispanic, and an English campaign with a Spanish landing page bolted on performs like what it is. Creative conceived in Spanish - not run through translation - is the difference between competing for that market and appearing in it. Practices that treat this as a checkbox lose the auction to the ones that do not.
The board that governs your advertising depends on the licence you hold, not only on the state. These are the rules that bite in Florida.
Rule 64B5-4.002 requires advertising in any medium to identify the Florida licensed dentist who takes total responsibility for it. That is not a footer on the website - it reaches the ad account, the landing page and the lead form. Practices marketing under a brand name rather than a dentist's name are the ones who discover this late, usually when a complaint has already been filed.
Implant marketing lives on price anchoring, and Florida constrains how you do it: an advertisement containing fee information must carry a disclaimer that the stated fee is a minimum fee only. A campaign built on a headline number without that qualifier is the single most common way an implant practice here ends up in front of its board.
Sedation is one of the strongest objection-handlers in implant marketing, and Florida does not let you claim it loosely - the term sleep dentistry may not be used in advertising unless the licensee holds a valid general anesthesia permit from the Board of Dentistry. If your permit covers conscious sedation and your ads say sleep dentistry, the ads are the problem, not the permit.
The same programme as everywhere, run against this state's rules.
The closest work we can show you is the dental network below - 31,000+ leads at a $19 cost per lead and a 44% lift in appointment show-rate across a multi-location group. It was not a Florida network, and we are not going to imply it was. What transfers is the funnel mechanics and the show-rate work; what does not transfer is anything in the Board of Dentistry rules above, which is why those are handled separately rather than assumed.
Read the full case studyThe Florida Board of Dentistry, under Rule 64B5-4.002 of the Florida Administrative Code and Fla. Stat. 466.019 - not the Board of Medicine, which governs physicians. The distinction matters in practice because the two bodies differ on what may be claimed and how fees may be presented. If you hold a Florida dental licence, the Board of Dentistry is the rulebook binding your advertising, and an agency applying physician rules to your campaigns will be wrong in both directions.
You can, and most practices should, but the advertisement has to carry a disclaimer that the fee shown is a minimum fee only. That single requirement changes how the creative is built: a headline number with the qualifier buried in eight-point type is not the same as one designed around it. We build the disclaimer into the layout rather than bolting it on, because an ad that has to hide its own compliance line usually converts worse anyway.
By running two different campaigns rather than one averaged across the year. Between roughly October and April a large share of enquiries in Naples, Sarasota and the Palm Beaches come from people whose time in Florida is finite, which favours treatment that can be staged or completed quickly and makes the consultation calendar the bottleneck. Off-season, the same budget is talking to year-round residents where a longer plan is fine. Same practice, two economics.
In South Florida it is frequently the difference between a viable cost per case and an unviable one, because the English auction in Miami-Dade and Broward is crowded and the Spanish one is less so. The caveat is that translated creative underperforms badly. It needs to be written in Spanish by someone who understands how the offer lands culturally, and the intake has to be able to answer the phone in Spanish, or you have bought a lead you cannot convert.
Yes, and that is not our preference - it is Rule 64B5-4.002. The advertising has to identify the Florida licensed dentist who assumes responsibility for it. We would rather set that up at the start than retrofit it across a live account, so it is part of onboarding: which licensee is named, and on which assets. Practices running under a purely commercial brand name sometimes find this reshapes how they present the practice, which is better discovered now than in a complaint.
The full service, and the neighbouring states we cover.
Which metro, which procedures, and what you are running now. We will tell you honestly whether we can help, and what the board rules mean for it.