Let's TalkLet's TalkThe lead is the infestation. The customer is the service plan. Everything between the two is where pest control companies lose most of what they paid for.
Send us a month of enquiries, jobs and plan sign-ups. We come back with how fast enquiries were answered, how many one-off jobs were offered a plan, how many cancelled customers were contacted again, where referrals came from, and the three changes worth making first. Recorded walkthrough, no call required.
Four failures we see repeatedly in this vertical, and what each one actually costs.
Someone who has just found mice in the kitchen or bed bugs in a mattress wants help now and calls until someone answers. The company that responds first usually gets the job - and with it the chance to sign a plan customer. A slow reply loses both.
The difference between a one-off job and a plan customer is often simply whether the plan was explained clearly and followed up. In most companies it is mentioned in passing, if at all, and the customer leaves after a single visit.
Plan customers cancel for many reasons - price, a quiet season, moving house, a missed visit. Most companies process the cancellation and never contact the customer again, even though a well-timed offer would bring a share of them back.
Realtors need termite inspections turned around quickly; property managers need reliable service across many units. Both send steady work, but without a fast, reliable process and a report back, they send the next job elsewhere.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
Most customers are open to a plan when it is explained honestly - what it covers, why prevention beats the next emergency call, what it costs. We build that explanation into the visit and the follow-up, and measure it by technician, because it is where most of the value of every lead is won or lost.
A customer who cancelled already knows your service. A well-timed contact - before the next season, with a reason to return - brings a share of them back at almost no acquisition cost. Most companies never try, which is why it is one of the cheapest improvements available.
Realtors, home inspectors and property managers send some of the most reliable work in the trade, but only to companies that are fast, dependable and keep them informed. We build the turnaround and report-back process that keeps those referrals coming.
A month of enquiries measured from first contact to booking, including after hours.
The AI chatbot on every written enquiry and missed calls flagged for an immediate call-back.
An honest explanation of the plan during the visit, and follow-up within days.
Cancelled and lapsing customers contacted at the right time with a reason to return.
Inspection turnaround and report-backs for realtors and property managers.
By source, pest and technician, monthly.
The parts of this that come from having run it in this industry before rather than from running it well in general.
Home sales often involve a wood-destroying insect inspection, and VA home loans require one across much of the country. The company that turns inspections and reports around quickly becomes the name realtors call - and meets the new homeowner at exactly the moment they are choosing services for the house.
Routes are cheaper to run when customers are close together. Leads from neighbourhoods where you already have plan customers are more profitable to serve, and those neighbourhoods are the best places to focus follow-up and referral offers.
Plan customers often cancel in quiet seasons when they see no pests. A reminder before the next peak - why the treatment matters now - keeps them on the plan and prevents the emergency call that would otherwise follow.
Apartment buildings and rental portfolios need reliable pest control across many units, with documentation. A few property management relationships provide steady recurring work that does not depend on the next infestation search.
The nearest engagement we can show is a dental network rather than a pest control company, so treat it as a comparison of method rather than a trade result. What transfers is the handling after the enquiry in a recurring-visit business: standard follow-up across every location and automated reminders behind every booking lifted show-rate 44% at $19 a lead. The plan conversion and win-back specifics on this page come from how pest control companies keep customers.
Read the full case studyVery fast. Someone who has just found mice or bed bugs calls until someone answers. Our AI chatbot answers written enquiries inside a minute around the clock, and missed calls are flagged for an immediate call-back, so urgent enquiries do not go to the next company on the list.
Explain the plan clearly during the first visit - what it covers, why prevention beats the next emergency, what it costs - then follow up within days. Measure plan conversion by technician. Most customers are open to a plan; most are simply never asked properly.
Usually, yes. They already know your service. A well-timed contact before the next season, with a genuine reason to return, brings a share of them back at almost no acquisition cost - one of the cheapest sources of customers most companies have.
Test them and measure how many leads become plan customers, not just jobs. Shared leads turn each enquiry into a race on speed and price. Your own profile, reviews, referrals and win-back usually produce more valuable customers.
Turn inspections and reports around quickly, make the report easy for buyers and sellers to understand, and tell the realtor when it is done. Speed and reliability are what realtors remember, and the company they trust gets the next inspection.
Plan conversion rate by source, pest and technician, retention, and revenue per customer - not just the number of calls. Those numbers show where the value of each lead is being won or lost.
Respect it and do the job well. Explain honestly what a plan would add - prevention, scheduled visits, fewer emergencies - without pressure, then follow up before the next season in your area, when the problem is likely to return. Customers who were treated well and not pushed are the ones who come back and sign up when they see the pests again.
Quickly, discreetly and with clear expectations. Respond fast, explain the preparation the customer needs to do and that follow-up visits are normally part of treatment, give a clear price, and offer discreet service if you provide it. Bed bug customers are anxious and often embarrassed, and a calm, organised first conversation wins these high-value jobs far more than a low price.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.