Let's TalkLet's TalkUrgent pest calls are won in the map, and the map rewards route density - the neighbourhoods where you already have customers are where you are easiest to find.
Give us your business name and service area. We come back with where you rank across a grid of that area for urgent and plan searches, how your profile compares with whoever is beating you, and the three changes worth making first. Recorded walkthrough, no call required.
Four failures we see repeatedly in this vertical, and what each one actually costs.
Many profiles list a category and a phone number. Without services for termites, bed bugs, rodents and the rest, the profile has nothing to match when someone searches for a specific pest. The map cannot show a business for problems it never mentions.
Pest control companies travel to customers, and a profile set up as if customers visit, or with service areas that do not match where the routes actually run, sends the wrong signals. Proximity also limits where the business can rank, however good the profile.
A review that says the technician cleared a rodent problem and sealed the entry points tells the next homeowner exactly what they need to know. A review that says great service does not. Most companies ask in a way that produces the second kind.
Some of the most valuable customers never want their problem mentioned publicly. Companies that push every customer for a detailed public review alienate them, while companies that never ask anyone miss the reviews they could have had.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
A profile only appears for problems it describes. We configure services for termites, bed bugs, rodents, ants, wasps and mosquitoes, add seasonal posts ahead of each peak, and keep it active - so the map can match you to the specific searches that bring work.
Specific reviews help the next customer, but some customers - bed bugs especially - never want their problem public. We build a review process that asks the right customers the right way and leaves the others alone, which produces more useful reviews without alienating anyone.
Checked from your own address, rankings always look fine. A grid across the service area shows where you appear and where you vanish. We report both, including areas proximity will never let you win, so paid search can cover them.
Rankings measured across a grid for urgent and plan searches.
Configured for every pest you treat and compared with the listings outranking you.
Set up for a business that travels to customers, in the areas you actually serve.
Prompts for the problem solved, with discretion for customers who want privacy.
Profile updates ahead of each pest's peak in your area.
Grid movement and profile-sourced enquiries monthly.
The parts of this that come from having run it in this industry before rather than from running it well in general.
The neighbourhoods where you already have plan customers are where your vehicles are seen, where reviews come from and where you are most likely to rank. Focusing local effort there makes routes more profitable and visibility stronger at the same time.
Posting ahead of each pest's peak - termite swarms, summer insects, autumn rodents - keeps the profile active and shows searchers that the company knows what is happening in their area right now.
Local Services Ads carry a verification badge after Google's screening and appear above the map. Combined with a strong organic profile, a company occupies two of the most visible places on the page for urgent pest searches.
Photos of technicians at work, branded vehicles and real exclusion or treatment work show homeowners the company is real and professional - and keep the profile active in a way stock images never will.
The nearest engagement we can point at is a multi-location dental network rather than a pest control company, and it was paid acquisition rather than local search - none of our case studies is a local SEO engagement and we would rather say so. What transfers is consistent measurement across several locations and service areas. The profile, review and route work on this page comes from how the pest control map behaves.
Read the full case studyUsually because the profile never mentions them. Add each pest you treat as a service, post about them ahead of their season, and encourage customers who had that treatment - and are comfortable doing so - to mention it in their reviews.
Carefully, and not always. Many bed bug customers want privacy and should not be pushed for a detailed public review. Ask them only if they seem comfortable, and let them keep it general. Focus detailed review requests on customers with less sensitive problems.
If customers do not visit your premises, you are generally set up as a service-area business with the address hidden and your service areas listed. It should match where you genuinely operate. Proximity still sets the limit on where you can rank.
They are separate from the organic ranking but sit above it with a verification badge. Running both puts you in two of the most visible places on the page. Measure them separately so you know which is producing plan customers.
Regularly, and especially ahead of each pest's peak in your area. Seasonal posts keep the profile active and show that you know what is happening locally right now.
Profile and service changes can move position within weeks. Reviews and photographs build more slowly. Proximity always sets the ceiling, so the honest measure is your position across the area your routes actually cover.
Only real branches. A location qualifies when it is a genuine office your business operates from and is staffed during business hours - not a virtual office or mailbox, which Google does not allow for Business Profiles. Where you do have real branches, give each its own accurate profile, service areas, photos and reviews, and cover areas without a branch with service areas and paid search instead.
Which pests you treat, the areas you serve, whether you offer service plans, and anything that genuinely sets you apart - discreet bed bug service, commercial documentation, a particular approach to prevention. Write it for a homeowner deciding in a few seconds, keep it accurate, and avoid safety claims about the treatments themselves.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.