Let's TalkLet's TalkWhen someone searches for a house cleaner nearby, the map and the reviews decide who gets the booking. Local SEO for a cleaning company means an accurate profile for a service-area business, a realistic service area, a real team on show and a steady record of genuine reviews.
We review your Google Business Profile, categories, service area, photos, reviews and listings across the web, and compare them with the cleaning companies that appear above you on the map. You get a recorded walkthrough with the first fixes in order; there is no call to sit through.
Four failures we see repeatedly in this vertical, and what each one actually costs.
Most cleaning companies work in customers' homes, but many profiles still show a home or office address that customers do not visit, or a service area that does not match where cleaners actually go. Google asks service-area businesses to hide the address and set a realistic service area, and a profile set up wrongly can be confusing or worse.
Customers choosing a cleaner want to see the people who will be in their home. Profiles with a logo and stock images of spray bottles give them nothing to go on. Real team photos, taken with permission, are among the strongest trust signals a cleaning company can show.
Cleaning companies see the same customers week after week, which makes it easy to ask for reviews - and easy to forget. Profiles with a burst of reviews from one month and nothing since look less current than they should. A consistent routine, within Google's rules, keeps the record steady.
Old phone numbers, previous business names and outdated details on directories and social profiles confuse customers and weaken the signals search engines rely on. Cleaning companies often change names or numbers as they grow, and the old listings linger.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
Cleaning companies go to their customers, so the profile should say where you serve rather than where your office is. We configure it as a service-area business with a realistic area - the neighbourhoods your cleaners actually reach - accurate hours and services described the way customers search for them.
Customers want to see who will be in their home. We set up a routine for photographing your team at work, with their permission, and add the photos to your profile and website regularly, so the first impression is of real, friendly people rather than a stock image.
We build a routine that asks every customer the same way, with a direct link and nothing in return - no selective asking, no incentives and no requests to name a cleaner. Reviews arrive steadily, and your profile stays current all year.
Categories, service area, hours, photos and reviews.
Your profile against the cleaning companies above you.
Service-area configuration, services and descriptions.
Team photos and reviews, within the rules.
Listings aligned across directories and social profiles.
Calls and bookings traced to recurring customers.
The parts of this that come from having run it in this industry before rather than from running it well in general.
Google's current US Local Services Ads list includes house cleaning services. Where available, they usually appear at the top of the results, charge per lead and show a Google Verified badge for businesses that pass Google's checks.
Cleaning is most profitable where homes are close together. Concentrating local visibility in the neighbourhoods you already serve builds density and keeps travel between cleans short.
Photos of your actual cleaners, shared with their permission, show customers who will arrive. Few things reassure a first-time customer more.
A cleaning company sees customers repeatedly, so a steady stream of genuine reviews is achievable and shows the consistency customers are looking for.
None of our case studies is a cleaning company, and none is a local SEO engagement - we would rather say so than let a paid result stand in for map performance. The nearest is a clinic group we helped grow from 3 states to 12, producing 54,000+ leads with cost per lead down 57% in two weeks. Keeping visibility consistent and credible in every area served is the same discipline a cleaning company's map presence needs.
Read the full case studyGoogle says local results depend on relevance, distance and prominence. In practice that means an accurate profile set up as a service-area business, the right categories and services, regular team photos, a steady record of genuine reviews and consistent listings across the web. Distance you cannot change; the rest you can.
Only if customers visit you there during staffed hours. Most cleaning companies work in customers' homes, so Google asks them to hide the address and set a service area instead. Showing a home address customers never visit can confuse people and does not reflect how the business works.
As few as accurately describe the business, with the primary category matching what you most want to be found for. Google's guidelines ask businesses to use as few categories as possible to describe the core business. List individual services - deep cleans, move-out cleans, recurring cleaning - in the services section.
Ask every customer the same way, with a direct link and nothing offered in return - after the first few cleans works well. Google prohibits incentives, asking only customers you expect to be pleased and requesting specific content, such as naming a particular cleaner. A consistent routine builds a steady record.
Yes, with their permission. Customers want to see who will be in their home, and real team photos are among the strongest trust signals you can show. Add them regularly, alongside photos of finished work, and keep them current as your team grows.
Realistic. Google says the overall area should not extend beyond about two hours' driving from where the business is based, and for cleaning the sensible area is usually much smaller. Set it to the neighbourhoods your cleaners actually cover, where routes are efficient.
Where available, they can. Google's current US list includes house cleaning services. They usually appear at the top of the results, charge per lead rather than per click, and businesses that pass Google's checks show a Google Verified badge. Compare them with other channels on cost per recurring customer.
Citations are listings of your business name, address and phone number on other websites - directories, social profiles, local associations. Consistent citations help search engines trust your details. Inconsistent ones, often left over from an old name or number, confuse both search engines and customers.
Yes, to all of them where possible. Thank people briefly for positive reviews, and reply to critical ones calmly, without personal details, explaining how you put things right. Customers choosing a cleaner read the replies closely to see how problems are handled.
Fixing the profile, service area and listings can show improvement within weeks to a few months. Reviews and photos build visibility over a longer period. Judge it on calls and bookings from the map, and on how many of those become recurring customers, over several months.
Written for owners weighing this up, whether or not they work with us.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.