Let's TalkLet's TalkPeople choose a mover quickly, for one of the most stressful days of their year, after reading warnings about moving scams. Moving company marketing has to prove you are a real, registered company with real trucks and real crews - and answer before the next mover on the list does.
Give us access to your ad accounts, Google Business Profile and a few months of quotes with their outcomes. We come back with where your booked moves really came from, how much you spent on shared leads that went to competitors, how quickly enquiries were answered, which move types and dates earn their keep and what we would change first. You get a recorded walkthrough; there is no call to sit through.
Four failures we see repeatedly in this vertical, and what each one actually costs.
The federal regulator for interstate movers publishes a list of red flags: estimates given by phone or online without seeing the goods, demands for cash or a large deposit, a website with no local address or registration information, and a rental truck turning up on moving day. Customers read those warnings and apply them to every mover they find. A company whose marketing does not show the opposite - an address, a registration number, owned trucks, named crews and written estimates - looks like the risk they were warned about.
Many moving enquiries arrive through sites that pass each one to several companies at once. The customer receives a burst of calls within minutes, and the conversation becomes a race on speed and price before anyone has seen what is being moved. Shared leads can fill gaps, but a mover that relies on them is paying to compete with its rivals on the least profitable terms.
A flat move across town, a family relocating across several states and an office moving over a weekend are bought differently, priced differently and governed by different rules. Interstate moves come with federal requirements on advertising and estimates. Commercial moves are planned with facilities managers months ahead. One website and one campaign for all of them leaves each buyer reading copy meant for somebody else.
Moves cluster in summer, at the end of the month and at weekends, when leases end and school holidays begin. In those weeks the calendar is full and enquiries are turned away; mid-month in the colder months, trucks sit in the yard. Marketing that runs at one level all year buys leads you cannot serve in July and does nothing to fill the dates that are genuinely empty.
Business outcomes rather than dashboard metrics. None of these is a guaranteed number - where we do guarantee something, it is written into the offer above.
The real deliverables, not a list written to make a proposal look thicker.
Not the general agency pitch. The reasons that only apply to this kind of business.
Customers arrive half-expecting a scam. We put your address, registration numbers, insurance, owned trucks and named crews where they look first, explain how your written estimates work and what you will never ask for, and make it easy to check you. The mover who answers the doubts before they are spoken is the one that gets the booking.
Moving enquiries are often sent to several companies at once, and the first useful reply wins a large share of them. We set up instant first responses - an AI assistant on the website, fast phone and email routines - that acknowledge the enquiry, gather the inventory and offer a survey time while competitors are still dialling.
Peak weekends sell themselves. We put marketing effort into the dates that do not - mid-month, weekdays, the colder months - with offers that are honest about why those dates cost less, and with commercial, storage and packing work that is less tied to the calendar.
Booked moves traced to their sources, split by move type.
How fast enquiries were answered, and what that cost.
Address, registration, trucks, crews and estimates made visible.
Local, long-distance, commercial, packing and storage apart.
Campaigns aimed at quiet dates as well as busy ones.
Cost per quote and per completed move, by source.
The parts of this that come from having run it in this industry before rather than from running it well in general.
Federal rules require interstate household goods movers to show their name and U.S. DOT number in every advertisement, and Texas requires print advertising by movers to show a Texas street address and TxDMV number. Displayed prominently, those numbers also answer the first thing a cautious customer wants to check.
Google's current US list of Local Services Ads categories includes moving services. Where available they charge per lead and show a Google Verified badge for businesses that pass Google's checks - a visible trust signal in a trade where trust is the sale.
Every home sale and lease ending is a move. Relationships with local agents and property managers, supported by a simple referral page and reliable service, bring a steady flow of customers who arrive already trusting you.
Peak season needs extra crews. Recruiting ads on Meta run under its Employment special ad category, with restricted targeting, so hiring campaigns should be planned separately from customer campaigns and started well before the summer rush.
None of our case studies is a moving company. The nearest is a dental network where we ran Meta and Google, shifted budget toward Google Local Services Ads and added automated reminders - 31,000+ leads at $19 each, cost per lead down 38% and show rates up 44%. Fast, consistent handling of enquiries and fewer cancelled appointments are the same levers a moving company's calendar depends on.
Read the full case studyBy showing everything a scam mover cannot. Publish your street address, registration numbers, insurance details, photos of your own trucks and crews, and explain how your written estimates work. The federal regulator warns customers about estimates given sight unseen, large deposits and websites with no address - so make it obvious you are none of those things.
They can fill gaps, but understand what you are buying. Many lead sites pass each enquiry to several movers, turning the sale into a race on speed and price. Exclusive enquiries from your own marketing usually close better and cost less per booked move, so treat shared leads as a supplement rather than the foundation.
For interstate household goods movers, yes. Federal rules require your name and U.S. DOT number in every advertisement, with the number shown as 'U.S. DOT No.' followed by the number. States add their own rules - Texas, for example, requires print advertising by movers to show a Texas street address and TxDMV number. Check how they apply to each format.
You can give ranges to help customers plan, but be clear they are not estimates. For interstate moves, federal rules require a written estimate based on a survey of the goods, which the customer can waive only in writing before loading, and the regulator warns customers about quotes given sight unseen. An inventory form or video walkthrough bridges the gap.
Yes. Local moves are usually priced by time and booked weeks ahead; long-distance moves are larger, governed by federal rules on advertising and estimates, and planned further out. Commercial moves are different again. Separate pages, campaigns and reporting let each be judged on what it earns.
Market them deliberately. Mid-month, weekday and off-season dates can be offered at honest lower rates, explained plainly so customers understand why. Commercial moves, storage and packing are less tied to the end of the month and can fill gaps. Spend on these dates often works harder than more spend on weekends that are already full.
As fast as you possibly can. Customers often contact several movers at once, and a prompt, useful reply wins a large share of them. An AI assistant on the website can respond instantly, gather the inventory and offer survey times, with your team following up by phone or email.
Google's current US list of Local Services Ads categories includes moving services, so many movers can, though availability varies by area. They charge per lead rather than per click, and businesses that pass Google's checks show a Google Verified badge. Compare them with search campaigns on cost per booked move.
It is one of the most natural referral sources a mover has. Every sale ends in a move, and an agent's recommendation arrives with trust already built. Make it easy for agents to refer - a simple page, a reliable contact and good service to their clients - and they become a steady source of work.
Ask every customer the same way, after the move is complete, with a direct link and nothing offered in return. Google prohibits incentives, asking only customers you expect to be pleased and requesting specific content. In a trade where customers fear scams, a steady record of genuine reviews is one of your strongest assets.
Your street address, registration numbers, insurance, photos of your own trucks and crews, how estimates work, what deposits you take and why, and genuine reviews. For interstate moves, say that you provide the federally required 'Your Rights and Responsibilities When You Move' booklet. Every answer you give removes a reason to hesitate.
This page is the business. These are the individual pieces of it, each written for how that discipline actually behaves in this industry.
Written for owners weighing this up, whether or not they work with us.
This is one part of a bigger service. Here is the whole of it, and the closest neighbours.
No pitch deck, no discovery call you have to sit through. Tell us the situation and we will tell you whether we can help.